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Buffer – How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy




March 29, 2017

By Alfred Lua


Facebook Insights is one of the most powerful Facebook analytics tools available.

When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page.

With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Facebook strategy is performing.

This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

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