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Business 2 Community – Content Marketing Statistics And Trends – 2017 Edition [Infographic]






April 12, 2017

By Martina Stričak

In an online world of marketing, where there’s a new viral trend every day and a new set of “you must try this” type of advice every week, one thing is constant for years, and that is the importance of good, quality content. It is the same for any kind of internet marketing: whether you are a B2B or B2C marketer, you need good content to attract people to your website and, eventually, have them spend some money.

Research has shown – over 2/3 of customers feel better about a brand after they consume some kind of content from them. So it comes as no surprise that many companies are decreasing their budget for „traditional“ marketing and investing more in digital campaigns.

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