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MarketingProfs – Social Media Use by Generation [Infographic]

 

 

 

May 10, 2017

By Laura Forer

There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?

The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.

See Full Story and Infographic: http://ow.ly/Sgee30bBHOy

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