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MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

 

 

 

June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

See Full Story and Infographic: http://ow.ly/B6pz30cWIND

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