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Forbes – Which Is More Important: On-site Content Or Off-site Content?

 

 

 

July 17, 2017

By Jayson DeMers

SEO and content marketing are full of hard-to-answer questions. The depth of Google’s search ranking algorithm is vast, making it impossible to predict exactly how one change might affect a page’s ranking, and environmental factors, like the presence of competition or how your traffic behaves, could bear a substantial impact on your performance.

Still, I’d like to examine a question that will likely divide the SEO community, since both potential answers seem feasible. Which is more important for an SEO/content marketing campaign: on-site content or off-site content?

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