Adweek – Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
July 20, 2017
By Marty Swant
Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost engagement with niche groups.
The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up.
According to Xiong, the update is an “external reinforcement or expansion of our mission to bring the world closer together.”
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