Content Marketing Institute – 3 Aha Moments to Improve Your Content Marketing in 2018
January 1, 2018
When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic.
As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.
This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.
Quantity should trump quality (sometimes)
“How often should I publish?”
Marketers (including one of my clients just a week ago) frequently ponder this question.
I usually answer with the non-definitive, “It depends,” and throw in a dash of, “We all know how important quality is in the age of so much noise.” And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample.
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