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Adweek – AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook




Opinion: Consumers continue to demand more personalized experiences


February 20, 2018

AI and Facebook permit brands to empower more effective matches between consumers and products or services

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we will see on Facebook.

Facebook has an abundance of data on its users that, when mined intelligently, can uncover hidden patterns. Such information—when implemented properly into content creation, marketing strategy or advertising targeting—creates a truly unique lifestyle experience. It gives users the most efficient information and access to knowledge, tailored and customized in a way that has never been done before.

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