If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn. Publishing directly on LinkedIn increases their reach and allows them to connect directly with their customers.
There are two main ways to publish on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and share it with their LinkedIn network. The second is a LinkedIn status update – a Twitter-like feature that is perfect for short, concise updates and messages.
As LinkedIn’s publishing opportunities have evolved, there are three things you need to know.