Content Marketing Institute – If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
By Ann Gynn
October 4, 2018
Is your content trustworthy?
Is your content persuasive?
If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by SurveyMonkey Audience:
- Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.)
- Almost three-fourths (73%) say content with data is more persuasive (6% say it’s less persuasive).
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