CMSWire – What is the CMO’s Technology Strategy for 2019 and Beyond?
By Dom Nicastro
October 12, 2018
According to an August survey, released by Forrester Consulting and Accenture Interactive, CMOs have more technology than they know what to do with, and a simultaneous mandate to drive a sound technology strategy and make their brands more human. It may sound like a paradox, but it’s the reality facing CMOs in 2019. “The opportunity to create emotive and powerful experiences for customers is out there, but only if the CMO collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business,” researchers at Forrester and Accenture wrote.
But How? “By creating organizational alignment, a customer-obsessed culture, and a technology suite that enables and encourages innovation and real-time change.”
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