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Posts from the ‘Branding’ Category

Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead




By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

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Content Marketing Institute – 4 Unconventional Ways to Promote Blog Content on Social Media





By David Zheng

February 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Let’s jump right in.

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Content Marketing Institute – How Content Marketing Can Save Your Digital Marketing Strategy





By Robert Rose

January 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed.

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

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Content Marketing Institute – 3 Aha Moments to Improve Your Content Marketing in 2018





By Michele Linn

January 1, 2018


When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic.

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.

This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.

Quantity should trump quality (sometimes)

“How often should I publish?”

Marketers (including one of my clients just a week ago) frequently ponder this question.

I usually answer with the non-definitive, “It depends,” and throw in a dash of, “We all know how important quality is in the age of so much noise.” And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample.

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Forbes – 7 Social Media Trends That Will Dominate 2018




By Jayson DeMers

December 27, 2017

How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future.

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). In addition, we tend to underappreciate the progress of technology, at least on a smaller scale.

That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

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