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Posts from the ‘Branding’ Category

TechCrunch – Snapchat starts algorithm-personalized redesign splitting social and media

 

 

 

 

 

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November 29, 2017

 

By putting best friends first and dividing them from professional publishers, Snapchat hopes to conquer Instagram and revive its own growth with a big redesign that begins rolling out Friday. And it looks great. Snapchat is finally personalizing, highlighting the most relevant content so it’s easier to consume.

“We are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media” Snapchat CEO Evan Spiegel wrote in an Axios op-ed this morning. Rather than sorting content by how popular it is with everyone else like Facebook or by reverse chronological order like Snapchat used to, Snap will mold itself to what each person watches most, like Netflix.

Even if Snapchat struggles to add more users amidst Facebook’s competition, its new algorithms could get loyalists spending even more time and seeing more ads in the app. A small percentage of users worldwide on iOS and Android will start getting the new Snapchat on Friday, earlier than expected, and it should be rolled out to everyone within a few weeks.

So what exactly is the redesign? It puts all messages and Stories from friends to the left of the camera, sorted by who you talk to and view most. It revives auto-advance, so you can watch everyone’s Stories in a row, but with best friends not people who post the most first. And it puts all premium publishers, pro social media stars you follow, and aggregated stories from search and Snap Map in the Discover section to the right of the camera, curated by humans, and sorted by your past viewing behavior.

See Full Story: http://ow.ly/SmBM30gTR8J

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Fast Company – The Washington Post Is A Software Company Now

 

 

 

By Harry MCcracken

November 17, 2017

The newspaper created a platform to tackle its own challenges. Then, with Amazon-like spirit, it realized there was a business in helping other publishers do the same.

“There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.”

That was Amazon founder and CEO Jeff Bezos, in the letter he wrote to Washington Post employees upon agreeing to personally acquire the 136-year-old newspaper in August 2013. He acknowledged they might have apprehensions about the historic transfer of ownership, and most of his missive was dedicated to reassuring them that the company would remain dedicated to serving readers even in a time of head-snapping change for the business of journalism.

More than four years later, it’s clear that Bezos was true to his word. But the invention and experimentation that’s happened at the Post has included a side project which is a major departure from the company’s traditional comfort zone.

See Full Story: http://ow.ly/eVYR30gETER

Contently – Infographic: The Science of Brand Voice

 

 

 

By Jordan Teicher

October 10, 2017

Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?

It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice. If all companies use those goals to guide their creative process, then they’re not really differentiating themselves in a meaningful way.

However, for the brands that do have a distinct voice, this question is easy. Marketers can rattle off specific adjectives like trustworthy, straightforward, or irreverent. Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor.

That unique voice has become so important because of how much content gets posted online every day. Brands can control two factors: what you say and how you say it. But the “what” in that equation only has so much flexibility. If you’re a bank or news outlet that covers finance, you have to write about saving for retirement. How you do that is the difference between building a loyal audience and fading into the crowd.

See Full Story: http://ow.ly/17ai30fMkIx

Entrepreneur – 10 Marketing Strategies to Fuel Your Business Growth

 

 

 

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September 12, 2017

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.

The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.

See Full Story: http://ow.ly/D4p530f6psx

Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

 

 

 

By Alfred Lua

September 6, 2017

 

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

See Full Story: http://ow.ly/NCVl30eXK4N