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Posts from the ‘Content Marketing’ Category

MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

 

 

 

June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

See Full Story and Infographic: http://ow.ly/B6pz30cWIND

Forbes – Content Marketing: Five Steps For Creating Insatiable Posts That Rank

 

 

 

June 13, 2017

By R.L. Adams

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are central, not just amongst family and friends, but also in business. Stories shape perspective, invoking emotions and eliciting powerful reactions, twisting our knowledge and forming the basis for our experiences.

Today, in a world that’s been virtualized and digitized, stories still take center stage. They elicit associations and draw parallels, working to develop a foundation of values and beliefs around any particular concept, person or business. Stories, in fact, are central to businesses, very much like stories might be central to religious figures or historical events in our past. In fact, big brands are built and shaped around stories.

See Full Story: http://ow.ly/5i5Z30cyZL9

Forbes – Spring Cleaning: Four Simple Ways To Spruce Up Your Marketing

 

 

 

May 11, 2017

By Amanda Brinkman

It feels daunting at first, but there’s nothing more satisfying than the feeling of finishing a deep clean of your home – the fresh scents, the shiny surfaces and the spotless spaces that make everything feel new again.

This spring, when you’ve cleared the cobwebs out of your basement and washed those hard-to-reach windows, consider the critical importance of refreshing your marketing, too. After all, you don’t want your business to get stale and musty while some shiny new competitor emerges and captures your customers’ attention.

See Full Story: http://ow.ly/Npb830bDWs6

 

MarketingProfs – Social Media Use by Generation [Infographic]

 

 

 

May 10, 2017

By Laura Forer

There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?

The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.

See Full Story and Infographic: http://ow.ly/Sgee30bBHOy

MarketingProfs – The State of Content and Influencer Marketing [Infographic]

 

 

 

April 20, 2017

By Laura Forer

As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.

Marketers lean toward using influencers for “snackable” and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.

But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.

See Full Story and Infographic: http://ow.ly/HnFA30b1STu