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Posts from the ‘Content Marketing’ Category

Contently – How to Talk to Freelancers About Marketing ROI

 

 

 

By Emily Gaudette

June 12th, 2018

 

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content.

However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment. Or perhaps, most likely, there are so many other things going on that they don’t even think to do it.

Whatever the reason, withholding information from your freelance talent can backfire in numerous ways. For starters, writers who don’t fundamentally understand their client’s mission won’t pitch as well. If they’re not aware of the criteria you’ll use to judge their work, then they won’t be able to edit themselves or anticipate feedback—both crucial freelance skills. And they’ll react disproportionally to small editorial changes because no one has ever bothered to show them the big picture.

Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Because everyone who creates content deserves to know its commercial purpose.

See Full Story: http://ow.ly/Fnso30kv7jM

 

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MarketingProfs – The 15 Most Challenging Content Marketing Tasks

 

 

 

By Ayaz Nanji

May 29, 2018

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?

To find out, SEMRush and the Content Marketing Institute surveyed 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.

Content strategists say their top challenges are developing content that resonates with target audiences, developing ROI plans, and finding/researching the most relevant topics.

Content writers say their top challenges are finding a balance between creativity and SEO, understanding their target audiences, and meeting deadlines/time management.

PR/marketing managers say their top challenges are defining the ROI of campaigns/activities, deciding what to cover, and finding places to publish content.

See full story and infographic: http://ow.ly/KhfJ30keKqO

Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw

Content Marketing Institute – Road Map to Success: Monitoring and Measuring Your Content’s Performance

By Jodi Harris

April 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line.

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis.

But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting. Fear not. Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts.

See Full Story: http://ow.ly/IfMx30jFalM

MarketingProfs – The Most and Least Important PR and Corporate Communications Tactics and Trends

 

 

 

By Ayaz Nanji

April 12, 2018

Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist’s Job of the Week.

The report was based on data from a survey conducted in February 2018 among 155 corporate communications and PR professionals.

Respondents rank storytelling as the trend/tactic that will matter most over the next 12 months.

Content marketing ranks second, followed by thought leadership, aligning with Marketing, and influencer marketing.

See Full Story: http://ow.ly/dkVN30jsDMw