By Lisa Murton Beets
March 14, 2018
Are technology marketers moving away from creating content for the buyer’s journey?
The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking:
Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.
More on that in a moment, but first consider that technology marketers are achieving increased content marketing success. Thirty-one percent of technology marketers report that their organization’s overall content marketing approach is extremely or very successful – that’s up seven percentage points from the previous year, when 24% reported high success.
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By Young-Sae Song
March 5, 2018
It may not always seem like it, but content marketing is more relevant today than ever before, especially for B2B marketers. In fact, it is taking off across industries.
That doesn’t necessarily mean the quality of content is improving along with it. Too many companies take the wrong approach and consider their content simply a means to get more leads that they hope will one day turn into sales. In reality, content needs to engage and inform, educate and entertain. If it does that, you will have plenty of loyal content consumers who will think of your company’s products and services when they need them. And they’ll think of you as a friend.
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By Brian Lang
February 7, 2018
Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche.
However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketers make when creating and promoting blog articles.
1. Optimizing Everything for Keywords
Trying to optimize any and all content for search engine rankings is one big mistakes that marketers make with blogging. Some SEO enthusiasts might be surprised to learn that not all successful blogs are so highly focused on SEO.
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