June 13, 2017
By R.L. Adams
The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are central, not just amongst family and friends, but also in business. Stories shape perspective, invoking emotions and eliciting powerful reactions, twisting our knowledge and forming the basis for our experiences.
Today, in a world that’s been virtualized and digitized, stories still take center stage. They elicit associations and draw parallels, working to develop a foundation of values and beliefs around any particular concept, person or business. Stories, in fact, are central to businesses, very much like stories might be central to religious figures or historical events in our past. In fact, big brands are built and shaped around stories.
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May 11, 2017
By Amanda Brinkman
It feels daunting at first, but there’s nothing more satisfying than the feeling of finishing a deep clean of your home – the fresh scents, the shiny surfaces and the spotless spaces that make everything feel new again.
This spring, when you’ve cleared the cobwebs out of your basement and washed those hard-to-reach windows, consider the critical importance of refreshing your marketing, too. After all, you don’t want your business to get stale and musty while some shiny new competitor emerges and captures your customers’ attention.
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April 20, 2017
By Laura Forer
As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.
Marketers lean toward using influencers for “snackable” and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.
But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.
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