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Posts from the ‘Content Strategy’ Category

MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]




June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

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Forbes – Spring Cleaning: Four Simple Ways To Spruce Up Your Marketing




May 11, 2017

By Amanda Brinkman

It feels daunting at first, but there’s nothing more satisfying than the feeling of finishing a deep clean of your home – the fresh scents, the shiny surfaces and the spotless spaces that make everything feel new again.

This spring, when you’ve cleared the cobwebs out of your basement and washed those hard-to-reach windows, consider the critical importance of refreshing your marketing, too. After all, you don’t want your business to get stale and musty while some shiny new competitor emerges and captures your customers’ attention.

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Tech.Co – How to Market to Generation X and Baby Boomers on Social Media [Infographic]





April 18, 2017

By Conor Cawley

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched more than lab rats with predilections for electro-shock therapy.

But what about other generations? How do, for example, Gen Xers and Baby Boomers respond to social media marketing tactics in comparison to their younger counterparts? Fortunately, CitiPost Mail tackled this issue in the second part of their generational study on social media marketing, which first covered, of course, Generation Z and Millennials. Surprise.

A lot of interesting statistics came out of this infographic, including the fact that only 53 percent of Baby Boomers have a smartphone, Generation X has the highest brand loyalty rating at 84 percent, and neither of them are very active on Twitter or Instagram. However, perhaps the most interesting, and economically significant statistic that arose from the study was that Generation X uses social media more than Millennials.

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Content Marketing Institute – 9 Brilliant Tactics to Promote Your Blog Content on Facebook





March 8, 2017

By Karola Karlson

There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.

With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time.

Here’s why you should promote your content on Facebook:

  • Cost-per-click prices are low compared to other paid channels.
  • Targeting options let you reach many potential buyers.
  • Paid promotion expands the post’s organic reach.
  • Promotions are easy to set up and manage.


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Content Marketing Institute – 7 Ways to Accelerate Your Content Review and Approval






February 17, 2017

By Marcus Varner




As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste victory when BAM! You hit the wall – the review and approval phase.

Suddenly, that feeling of accomplishment is gone. Momentum: gone. Your delivery date: blown. Instead, you feel like your coffee has been spiked and reality is tumbling in slow motion out of your grasp. Your once-vibrant, healthy project has mutated into a delayed, unrecognizable mess.

If you’ve been there, you’re not alone. When we polled Content Marketing World attendees on this topic in 2015, 92% confessed to being victims of the review and approval phase. One in five revealed that tangled review and approval processes regularly delayed their projects by over a week.

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