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Posts from the ‘Content Strategy’ Category

Content Marketing Institute – The Best Reason to Do Content Marketing? Organic Search

 

 

 

By Michael Brenner

October 3, 2019

When did you last stop to ask yourself: Why do we do content marketing?

If you ask me, the reasons abound:

  • Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
  • Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
  • Content helps you differentiate yourself from the competition.
  • Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
  • An effective content marketing strategy delivers the best business results.

While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.

That’s not an overstatement. Let me explain.

See full story: http://ow.ly/RzW130pGll0

Contently – Why I’m Placing the Biggest Bet of My Life on Content

 

 

 

By Pearl Collings

September 3rd, 2019

The digital revolution has delivered a whirlwind of changes, but one thing has remained constant: Content is the best way for companies to connect with people. Throughout the consumer journey, it’s the essential component to delivering on the promise of your brand.

As someone who values execution excellence above all else though, one thing has always pained me: the incredible level of content chaos inside enterprise organizations.

Content is a more complicated challenge than anyone realizes. It’s one thing to create a great Instagram video, one solid sales deck, or a single one-sheet. It’s an entirely other thing to create consistent, high-quality content that ladders up to business goals across all of your channels, lines of business, and geographies. Very few brands have figured it out—a big reason that the top 5 percent of branded content drives 90 percent of all engagement.

See full story: http://ow.ly/p9Ob30pvQb1

MarketingProfs – Artificial Intelligence: A Detailed Overview [Infographic]

 

 

 

By Vahe Habeshian
June 11, 2019

Science fiction is quickly becoming everyday reality. Chatbots, robots, digital assistants, automated vehicles, virtual assistants, and much more… are the products of artificial intelligence (AI), which is already transforming entire industries.

An infographic by TechJury, provider of one-step tech guides and product reviews, provides a detailed overview of AI.

The infographic begins with a timeline of AI, starting in the mid-20th century with the “father of theoretical computer science and artificial intelligence,” Alan Turing, who developed the “Turing test” for determining what qualifies as artificial intelligence.

The infographic goes on to outline various classifications of AI, provides examples of AI technology, highlights statistics about the AI market, and lists the companies and countries at the forefront of the AI race.

It concludes with AI’s current impact on and uses of AI in 20+ industries, as well as future uses of AI.

Check out this thorough overview of the current state of AI, all in one (long) infographic:

See full story & infographic: http://ow.ly/8J8S30oWyYs

Buffer – Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

 

 

 

By Heather-Mae Pusztai

Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled?

Why isn’t anyone talking about live video anymore?

How should you be thinking about live video and your social media strategy in 2019?

We believe there are still significant opportunities to use live video to your advantage. This week on the Science of Social Media, we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019.

See full story: http://ow.ly/Nq1j30oBEVv

MarketingProfs – Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

 

 

 

By Lisa Shomo
February 25, 2019

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you?

For his best-selling children’s book Green Eggs and Ham, Seuss set himself a strict limit of only 50 words. Considering that he successfully got an entire generation of kids learning to read and having fun doing it, his writing techniques are worth examining.

Using literary devices you wouldn’t normally use might hem in your writing ability—or completely unleash it.

Seuss not only used small amounts of simple words, but also explored repetition, alliteration, and rhyme, and he invented new words while crafting his stories. Kids couldn’t get enough.

As we celebrate Dr. Seuss Day, what can we learn from him?

 

1. Rhyming helps solidify memory

Why is it that you can remember marketing slogans from 5, 15, or even 35 years ago, but you can’t seem to remember anything on the shopping list you left at home? I wager that many, if not nearly all, those memorable slogans rhymed.

Rhyming is the literary device that most people associate with the works of Dr. Seuss. Rhyme turns out to be a powerful element that made his books both treasured and unforgettable.

Children—heck, even adults—are able to rattle off line after line of Seuss’s books. And that was his intention: getting kids to connect the words on the page with sounds they hear in their mind and say out loud. When words in a phrase or series of lines sound alike, it is much easier to connect the words together and to remember them.

See full story: http://ow.ly/5ZuF30nPsvJ