May 11, 2017
By Amanda Brinkman
It feels daunting at first, but there’s nothing more satisfying than the feeling of finishing a deep clean of your home – the fresh scents, the shiny surfaces and the spotless spaces that make everything feel new again.
This spring, when you’ve cleared the cobwebs out of your basement and washed those hard-to-reach windows, consider the critical importance of refreshing your marketing, too. After all, you don’t want your business to get stale and musty while some shiny new competitor emerges and captures your customers’ attention.
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February 17, 2017
By Marcus Varner
As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste victory when BAM! You hit the wall – the review and approval phase.
Suddenly, that feeling of accomplishment is gone. Momentum: gone. Your delivery date: blown. Instead, you feel like your coffee has been spiked and reality is tumbling in slow motion out of your grasp. Your once-vibrant, healthy project has mutated into a delayed, unrecognizable mess.
If you’ve been there, you’re not alone. When we polled Content Marketing World attendees on this topic in 2015, 92% confessed to being victims of the review and approval phase. One in five revealed that tangled review and approval processes regularly delayed their projects by over a week.
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