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Posts from the ‘Content Strategy’ Category

Contently – Infographic: The Science of Brand Voice

 

 

 

By Jordan Teicher

October 10, 2017

Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?

It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice. If all companies use those goals to guide their creative process, then they’re not really differentiating themselves in a meaningful way.

However, for the brands that do have a distinct voice, this question is easy. Marketers can rattle off specific adjectives like trustworthy, straightforward, or irreverent. Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor.

That unique voice has become so important because of how much content gets posted online every day. Brands can control two factors: what you say and how you say it. But the “what” in that equation only has so much flexibility. If you’re a bank or news outlet that covers finance, you have to write about saving for retirement. How you do that is the difference between building a loyal audience and fading into the crowd.

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Forbes – Eight Steps To Develop And Maintain Your Content Marketing Strategy

 

 

 

By Elyse Flynn Meyer

September 28, 2017


Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there wasn’t a defined strategy or process behind it? If so, you’re not alone.

Comprehensive marketing campaigns can have 10 to 30+ individual content-related tactics that need to be executed to make them integrated and cohesive campaigns. These content-driven tactics are usually being executed in tandem to ensure all the pieces fit together to build a campaign that is going to drive traffic, leads and new customers to your organization.

Most importantly, it is critical to ensure you are not only building a content strategy that is repeatable but that you have something that is documented and understood by all members of your team. When the campaign is over and it’s time to analyze the results, a gaping hole often becomes evident: There was no documented strategy to drive the tactics. This scenario helps explain the statistics that only 37% of B2B marketers say they have a documented content marketing strategy. In the absence of a strategy, we see that while marketers have the best intentions, sometimes these operational pieces get missed. This tends to leave a gap in your department that could become detrimental as your team changes over time.

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Adweek – 3 Tips for Creating Original Social Content Your Audience Loves

September 20, 2017

 

Opinion: The nature of social media puts a lot of pressure on businesses to constantly create content

Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you’re one of these brands, then it’s time to make a change.

What does your content-creation process look like? For some, the process involves sitting in front of a computer screen, fingers on the keyboard, waiting for inspiration for an article that will be published later that day. Others take a more meticulous approach and spend time brainstorming and creating content calendars weeks or months in advance.

Some content writers are spontaneous, while others are very disciplined. Unfortunately, most brands have content writers and social media marketers who also happen to be unoriginal. The content they create and share may technically be original in the sense that the exact combination of words and sentences can’t be found elsewhere, but it tends to be regurgitated from other sources. The result is a social media presence that lacks creativity and fails to engage the audience.

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Entrepreneur – 10 Marketing Strategies to Fuel Your Business Growth

 

 

 

By 

September 12, 2017

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.

The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.

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Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

 

 

 

By Alfred Lua

September 6, 2017

 

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

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