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Posts from the ‘Data Visualization’ Category

SocialTimes – The Real Value in Social Media For Businesses (Infographic)

social times



November 24, 2015

By Kimberlee Morrison

Social media has become an increasingly important part of marketing strategies for businesses big and small. B2B marketplace Expert Market wanted to find out how well businesses were integrating social into their marketing campaigns and whether or not those efforts are landing with consumers on social media.

No surprises here: Facebook is the most popular social network in the U.S. and the preferred social channel for small businesses. However, while most people are using YouTube and Twitter, businesses turn to LinkedIn after Facebook.

According to the study, businesses are confused about what to post on social media. While 71 percent of consumers say they follow businesses for promotions, 66 percent also said they follow to get updates on new products. Nearly half of all consumers connect with brands on social media for customer service.

Influencer marketing is the big new frontier in digital marketing, but there’s also power in uncommissioned user-generated content like customer reviews. With 61 percent of online consumers saying that reviews impact their purchasing decisions, Expert Market recommends businesses encourage customers to review recent purchases.

For more information on the value of social media for businesses check out the infographic below.

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MarketingProfs – What Brands Need to Know About Visual Social Media [Infographic]




August 25, 2015

By Verónica Maria Jarski

Today’s fastest-growing social media channels are visually based, according to the following WebDAM infographic. Here’s the scoop for engaging your visuals-loving customers.

Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons.

Also, post images often. “Posts that include images product 650% higher engagement than regular text posts,” WebDAM claims.

Don’t forget to use video. A whopping 79% of Internet traffic will be video content by 2018. “Viewers are 86% more likely to purchase a product after watching a product video,” according to WebDAM. “And posts with videos attract 3X more inbound links than plain text posts.”

To find out more about visual social media, tap or click on the infographic.

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SocialTimes – How to Effectively Use Visual Storytelling for Your Brand (Infographic)

social times



July 28, 2015

By Justin Lafferty

More and more social platforms are embracing a visual approach.

Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts.

According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away.

Check out the infographic below to learn more ways to integrate visual storytelling into your brand’s marketing.

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MarketingProfs – [Infographic] Consumer’ Mobile Video Viewing Habits




June 29, 2015

By Ayaz Nanji

More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.

The report was based on data from a survey of 4,800 consumers in 24 countries who own a smartphone and watch videos on it.

Some 58% of respondents say they watch short videos (under 5 minutes) daily or more frequently.

Other key findings from the report include:

  • 35% of respondents report watching more video on their smartphone compared with last year; this percentage is even higher in the US (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the UK (40%).
  • 53% of respondents say they often or sometimes watch mobile video while watching TV.
  • 48% of respondents only or mostly use mobile apps to watch video on their smartphone.
  • 68% of respondents share the videos they watch on their smartphones; 42% say social media is a way they often find the videos they watch on their smartphone.

Check out the infographic below for more insights:Screen Shot 2015-06-25 at 6.35.40 PM


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MarketingProfs – [Infographic] Social Media Is the Best Marketer for Your Events




May 28, 2015

By Verónica Maria Jarski

When planning an event, don’t forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.

How should you use social media for your next event? The following Maximillion infographic offers tips and stats.

“Create a visual countdown,” suggests Maximillion. “As part of any pre-event planning, share photos, infographics, or any other kind of interesting imagery to gently remind your audience about upcoming events.”

Also, create a unique hashtag, so attendees and event participants can sort through social media posts for event-specific photos and updates.

“Invite a social media celebrity,” suggests Maximillion. “You can invite someone with a huge fan following to speak at your event. Your bigwig’s fans will add some buzz to your event, too.”

To find out more about social media’s power in marketing events, click or tap on the infographic:



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