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Posts from the ‘Digital Anthropology’ Category

QuickSprout – The Surprising Words That Get Content Shared on Social Media [infographic]

QuickSprout

May 2, 2014

By Neil Patel

In order to help you determine what words you should use and what words you should avoid using on Facebook, Twitter, LinkedIn, and Google+, I’ve created an infographic that breaks down desirable and undesirable word usage on each of these social media platforms.

See Full Story: http://ow.ly/wdCzj

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Mashable – Internet Users Send 204 Million Emails Per Minute [Infographic]

Mashable

April 28, 2014

By Max Knoblouch

A lot can happen in 60 seconds. A decent typist can write approximately 80 words, the Wright brothers can make their historical first flight five times and YouTube users upload 72 hours of footage…

The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute.

See Full Story: http://ow.ly/wdBjf

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Fast Company – Tencent: The Secretive, Chinese Tech Giant That Can Rival Facebook and Amazon

Fast Company

April 23, 2014

By Dorinda Elliott

A tech war has raged in China, and a winner seems ready to emerge. It’s Tencent–a controversial, $139 billion company with nearly a billion users, which functions like Facebook, Amazon, Twitter, and Uber all rolled into one. Now it’s gunning for global expansion.

3029119-poster-p-1-185-tencent-penguin-risingChina’s most powerful Internet company is headquartered in a bland, glassy tower in southern Shenzhen. Unlike Silicon Valley’s funky campuses, there is nothing to reveal that this might be a hub of creativity. An insurance company, perhaps? In the middle of its nondescript, corporate lobby, an information desk stands next to the only sign of personality: a pair of giant plush penguins, the Tencent mascot times two. Nearby, an iPad displays stats on the company’s messaging services. But when I pull out a notebook and start jotting down the numbers, the receptionist waves her hand. “Oh no, that’s not updated!” she says. “It’s just for show.”

I’m here for a “tour” of the company, but am only allowed entrance to a museum-like exhibit of Tencent products. The experience feels like a throwback to the tightly controlled Communist Party–sponsored trips reporters went on back in the 1980s, before the country really started opening up to the outside world. An attractive, young, fluent English speaker shuffles me from one screen to another. The three other public relations officers with me offer no analysis of the firm, saying they will get back to me on any questions I have. I ask about the management style of the somewhat mysterious CEO, Pony Ma, and there is an awkward pause. Then the guide brightly tells me: “It’s very equal here. We all call him Pony!”

And that’s the tour.

See Full Story:  http://ow.ly/vUyCQ

Quicksprout: Why Social Is the New SEO

QuickSprout

April 17, 2014

By Neil Patel

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?

I’m making the case that social is the new SEO. But I need to explain the new social/SEO territory that we’re in, specifically in the wake of Cutts’ announcement.

So, what has changed with social media and SEO?

Let me give you a brief history of Google’s conflicted stance on social signals.

Google’s stance on social media

First, in May 2010, Cutts stated that the algorithm does not use social signals as a factor in search results.

Then, in December of 2010, Cutts revealed that the algorithm does use social signals as a factor in search results.

Finally, in January of 2014, Cutts informed us that the algorithm does not use social signals as a factor in search results.

See full story and more video: http://ow.ly/vGRAL

 

Convince&Convert: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

April 7, 2014

by Jay Baer

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Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns.

Facebook_Chart

This chart we made shows Facebook’s declining organic reach (according to a widely cited study from Social@Ogilvy) charted against Facebook’s stock price during the same period. As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70, adding billions of dollars in market capitalization.

Yes, Facebook encouraged businesses to build and reach audiences for “free” on their platform (until that free ride ended), and that should be no surprise whatsoever. Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

See full article: http://ow.ly/vw7Ms