Skip to content

Posts from the ‘Digital Marketing’ Category

Forbes – Be The Good Friend: Create Content That Makes Readers Like And Trust You




By Young-Sae Song

March 5, 2018

It may not always seem like it, but content marketing is more relevant today than ever before, especially for B2B marketers. In fact, it is taking off across industries.

That doesn’t necessarily mean the quality of content is improving along with it. Too many companies take the wrong approach and consider their content simply a means to get more leads that they hope will one day turn into sales. In reality, content needs to engage and inform, educate and entertain. If it does that, you will have plenty of loyal content consumers who will think of your company’s products and services when they need them. And they’ll think of you as a friend.

See Full Story:


MarketingProfs – Five Reasons People Are Wired for Visual Marketing [Infographic]




By Laura Forer

February 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content.

People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

The team at PR and content marketing partner for brands iScribblers produced the graphic, which explores five reasons visual content resonates with people more than written content does.

It also explains that the rise of social media has contributed to this phenomenon. For example…

  • Facebook continues to modify its News Feed algorithm to include larger and more prominently displayed images and videos, according to The New York Times.
  • More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters.
  • Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, says HubSpot.

See full story and infographic:

Adweek – AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook




Opinion: Consumers continue to demand more personalized experiences


February 20, 2018

AI and Facebook permit brands to empower more effective matches between consumers and products or services

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we will see on Facebook.

Facebook has an abundance of data on its users that, when mined intelligently, can uncover hidden patterns. Such information—when implemented properly into content creation, marketing strategy or advertising targeting—creates a truly unique lifestyle experience. It gives users the most efficient information and access to knowledge, tailored and customized in a way that has never been done before.

See Full Story:



Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead




By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

See Full Story:


MarketingProfs – Five Common SEO Mistakes That Content Marketers Make




By Brian Lang

February 7, 2018

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche.

However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketers make when creating and promoting blog articles.

1. Optimizing Everything for Keywords

Trying to optimize any and all content for search engine rankings is one big mistakes that marketers make with blogging. Some SEO enthusiasts might be surprised to learn that not all successful blogs are so highly focused on SEO.

See Full Story: