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Posts from the ‘Graphics Design’ Category

Contently – Infographic: The Science of Brand Voice

 

 

 

By Jordan Teicher

October 10, 2017

Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?

It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice. If all companies use those goals to guide their creative process, then they’re not really differentiating themselves in a meaningful way.

However, for the brands that do have a distinct voice, this question is easy. Marketers can rattle off specific adjectives like trustworthy, straightforward, or irreverent. Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor.

That unique voice has become so important because of how much content gets posted online every day. Brands can control two factors: what you say and how you say it. But the “what” in that equation only has so much flexibility. If you’re a bank or news outlet that covers finance, you have to write about saving for retirement. How you do that is the difference between building a loyal audience and fading into the crowd.

See Full Story: http://ow.ly/17ai30fMkIx

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Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

 

 

 

By Alfred Lua

September 6, 2017

 

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

See Full Story: http://ow.ly/NCVl30eXK4N

Entrepreneur – The Secrets to Creating Perfect Social-Media Posts

Entrepreneur

 

 

January 12, 2016

By Kevin Allen

20150901161625-man-facebook-laptop-online-marketing

Does the perfect social media post exist?

If it did, this hypothetical post would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would garner positive audience response. And it would capture some sentiment or zeitgeist-y thing in such an authentic way that your audience would have no choice but to share it.

Does it exist? Probably—but it’s so rare, so elusive that its pursuit has become the marketer’s holy grail.

While it may be elusive, it’s still worth the effort. And the following infographic from MyCleverAgency shares some tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram, and Vine posts, along with timing tips:

Screen Shot 2016-01-11 at 3.00.36 PM

See Full Infographic and Story: http://ow.ly/WVr4h  

MarketingProfs – Five Forms of Interactive Content to Boost Engagement

MarketingProfs

 

 

January 4, 2016

by Tom Whatley

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Blog posts, whitepapers, e-books, and infographics… they’ve all got a place in our content marketing strategy. They’ve weathered the test of time and they’re still great for generating traffic and leads.

But could we be pushing ourselves and creating something even better?

The latest trend in the marketing world is interactive content, and it’s gaining popularity for very good reasons.

Interactive content works the way you would expect: You create a piece of content that people can interact with—either aesthetically or with a practical aim in mind—and as a result it cuts through the noise of run-of-the-mill content that gets published in droves every day.

No. 1: Interactive Infographics

It’s no news that infographics are already one of the most shareable types of content you can create.

So how can you take them one step further?

Interactive infographics are usually visually stunning, and they increase engagement beyond simply scrolling to view them.

Engagement is heightened because it encourages kinetic learning; that is, people will learn and retain information more easily through physical activity (even if that activity is only a click). It’s a powerful way of getting people involved with your content.

See Full Story: http://ow.ly/WCtvc 

MarketingProfs – [Infographic] Social Media Is the Best Marketer for Your Events

MarketingProfs

 

 

May 28, 2015

By Verónica Maria Jarski

When planning an event, don’t forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.

How should you use social media for your next event? The following Maximillion infographic offers tips and stats.

“Create a visual countdown,” suggests Maximillion. “As part of any pre-event planning, share photos, infographics, or any other kind of interesting imagery to gently remind your audience about upcoming events.”

Also, create a unique hashtag, so attendees and event participants can sort through social media posts for event-specific photos and updates.

“Invite a social media celebrity,” suggests Maximillion. “You can invite someone with a huge fan following to speak at your event. Your bigwig’s fans will add some buzz to your event, too.”

To find out more about social media’s power in marketing events, click or tap on the infographic:

150523-social-media-for-events-infographic-peek

 

See Full Story: http://ow.ly/NtCSu