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Posts from the ‘Graphics Design’ Category

Entrepreneur – The Secrets to Creating Perfect Social-Media Posts

Entrepreneur

 

 

January 12, 2016

By Kevin Allen

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Does the perfect social media post exist?

If it did, this hypothetical post would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would garner positive audience response. And it would capture some sentiment or zeitgeist-y thing in such an authentic way that your audience would have no choice but to share it.

Does it exist? Probably—but it’s so rare, so elusive that its pursuit has become the marketer’s holy grail.

While it may be elusive, it’s still worth the effort. And the following infographic from MyCleverAgency shares some tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram, and Vine posts, along with timing tips:

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See Full Infographic and Story: http://ow.ly/WVr4h  

MarketingProfs – Five Forms of Interactive Content to Boost Engagement

MarketingProfs

 

 

January 4, 2016

by Tom Whatley

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Blog posts, whitepapers, e-books, and infographics… they’ve all got a place in our content marketing strategy. They’ve weathered the test of time and they’re still great for generating traffic and leads.

But could we be pushing ourselves and creating something even better?

The latest trend in the marketing world is interactive content, and it’s gaining popularity for very good reasons.

Interactive content works the way you would expect: You create a piece of content that people can interact with—either aesthetically or with a practical aim in mind—and as a result it cuts through the noise of run-of-the-mill content that gets published in droves every day.

No. 1: Interactive Infographics

It’s no news that infographics are already one of the most shareable types of content you can create.

So how can you take them one step further?

Interactive infographics are usually visually stunning, and they increase engagement beyond simply scrolling to view them.

Engagement is heightened because it encourages kinetic learning; that is, people will learn and retain information more easily through physical activity (even if that activity is only a click). It’s a powerful way of getting people involved with your content.

See Full Story: http://ow.ly/WCtvc 

MarketingProfs – [Infographic] Social Media Is the Best Marketer for Your Events

MarketingProfs

 

 

May 28, 2015

By Verónica Maria Jarski

When planning an event, don’t forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.

How should you use social media for your next event? The following Maximillion infographic offers tips and stats.

“Create a visual countdown,” suggests Maximillion. “As part of any pre-event planning, share photos, infographics, or any other kind of interesting imagery to gently remind your audience about upcoming events.”

Also, create a unique hashtag, so attendees and event participants can sort through social media posts for event-specific photos and updates.

“Invite a social media celebrity,” suggests Maximillion. “You can invite someone with a huge fan following to speak at your event. Your bigwig’s fans will add some buzz to your event, too.”

To find out more about social media’s power in marketing events, click or tap on the infographic:

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See Full Story: http://ow.ly/NtCSu

Hootsuite – What 20,000 Tweets Taught Us About Twitter Images 

Hootsuite logo

 

 

 

May 25, 2015

By Evan Lepage

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Scroll through your Twitter feed. Which messages catch your eye? The ones with great images, right?

Every Tweet that you send without an attached image is a missed opportunity. But simply throwing an image on every Tweet isn’t enough anymore. If you’re trying to separate yourself from the noise, choosing the right image is essential.

Of course, just as there are a number of factors which make certain images more effective than others on social media, the success of a Tweet is based on even greater number of factors: the composition of your audience, the substance and quality of your content, the Tweet copy and the images. All of these factors are important—you can’t rely on one and hope it will compensate for the others.

For this reason, it’s vital that you learn what works for you by testing all of these factors individually and analyzing the results. We do this every day, and breaking down the performance of thousands of Tweets has allowed us to hone in on Twitter images specifically.

Here are 5 good and 5 bad Twitter images and what they taught us about choosing visuals for Tweets.

Lessons from 5 good Twitter images

Words within images—A killer combination

The old cliche ‘an image is worth 1,000 words’ seems very poignant when you’re limited to 140 characters. However, when your image is placed in a stream with 1,000 other images, that value might not be so obvious to your followers. On Twitter, we may need to update that expression to “an image with words is worth 1,000 clicks.”

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This may come as a surprise to some, but Twitter images that combine text with photos or design are actually quite powerful for two main reasons.

First, words force a user to slow down their scrolling, to take an extra second or two to look at your Tweet. This is exactly what you want, since those extra few seconds of attention are far more likely to lead to social media engagement or a click on your link. If you can make a person stop scrolling, your Twitter image has done its job. The above image isn’t particularly appealing from an aesthetic standpoint, but people stopped to read the text in each level of the pyramid and because they stopped many of them ended up on our blog. In addition to the over 180 retweets and 120 favorites, the url within that Tweet was clicked 1,274 times—significantly above our average click-through.

The second reason images with words are so powerful is that words add context. When you’re so limited by space, you might want to have a great image that isn’t necessarily explained by the Tweet copy or vice versa. By including text within the image, you get to add context so that your Tweet copy can be self-sustaining. This saves you precious characters and allows you to focus on making both the text and the images as strong as they can be.

Get things moving—Use gifs

When people are scrolling through their Twitter feeds, how long do you think you have to capture their attention? Five seconds? Three seconds? One second? Your image needs to pack a serious punch in that very short time span, which is what makes gifs such an effective tool on Twitter.

Regardless of how you pronounce them, gifs are a powerful visual tool because of their short duration and how they stand-out an otherwise largely static page. Gifs don’t autoplay on Twitter, but that big play symbol has proven to be tempting enough to stop people in their tracks. We’ve found that gifs increase our engagements on Tweets, specifically the number of people who share and retweet our messages. The following Tweet was retweeted and favorited over 80 times respectively, and drew over 760 link clicks.

We created the above gif ourselves, which is great for businesses that have the resources. Unfortunately many businesses don’t have the resources or know-how, so a gif database like giphy.com is worth bookmarking. You can find a gif for almost any situation or context. Generally gifs lean towards the humorous, as well, which is a positive since people respond to humor on social media.

Of course, you shouldn’t be using gifs for every post, and maybe not even every day. Use them sparingly, only when they really fit the content, and they’ll come as a surprise and a treat to your followers.

Image cliches are cliches because they work

When someone makes a joke about social media and images, it probably involves a cute animal, a meal or a sunset. These images do make up a large part of what you’ll see on social media, so you should avoid them right? The opposite is true. They are cliches for a reason: because people love them. People love looking at food and cute animals. They love laughing at the same memes over and over again. If you use images that fall into these categories, you’re probably going to increase your engagement. It works for us.

In the social media and tech worlds, a desk shot—often an overhead image of a laptop on a pretty wooden surface—has become pretty cliched. And we absolutely use this style of image on Twitter, to great success.

See full story: http://ow.ly/Ngo6n

 

 

Buffer – The Best Typography, Colors, and Templates Used in the Highest-Converting Social Media Images

Buffer

 

 

May 21, 2015

By James Johnson

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement.

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science.

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What Makes A Shareable Social Media Image?

A shareable social media image is made up of five components:

  1. Emotion: When your readers feel it, they’ll share it.
  2. Relevance: Your image should not only fit your niche, but fit your audience too.
  3. Colors: Using the right colors, to get maximum shares.
  4. Typography: Choosing a font that not only looks good, but also says what you’re trying to say.
  5. Hashtags and Text: Using the right words, phrases and hashtags that will make your audience interact.

In the article you’re going to learn how you can take advantage of all of these elements, and put them together to create the best social images you possibly can.

1. Emotion

Create Epic Content (Or Nobody Will Share It)

Before I carry on, there’s one thing I do need to mention:

You need to treat your images as content.

And not just any sort of content. I mean the epic kind, that’s going to add a ton of value to your reader’s life. Because that’s the only content people share, right?

If you’re creating images because you feel you need to – and just scatter them throughout your news feed – you’re not going to get anywhere.

Your images should:

  •    Back up points you’ve made
  •    Show statistics
  •    Provide tweetable (or valuable) quotes
  •    Add depth
  •    Go above and beyond the content you’ve written

So, be sure that the images you use – or make – aren’t just there for the sake of it. Treat them as content and put a high value on what goes on them.

What Makes An Image Emotional (And Shareable)?

Emotion is the biggest piece of the sharing puzzle. And it’s the driving force behind all five points on this list – so it deserves a lot of attention. So, what makes an image emotional?

As it turns out, there are a lot of factors:

  • Color: Studies of abstract art have shown that the way color is used and distributed across a piece controls the emotions you feel. For example, black creates feelings at the despair end of the spectrum and bright primary colors can create joy and happiness.
  • Font Choice: You’ll learn about this in depth in section four.
  • Complexity: This isn’t complex designs – more on that next – but emotionalcomplexity. Research shows that the more feelings your images can convey,the more viral it will go.

Showing one of these five things: Research from Harvard studied what makes marketing campaigns, and their images, go viral. They found that: Admiration, Interest, Serenity, Amazement and Astonishment were the most shared emotions.

Simple Designs, Big Emotions

You don’t have to be a graphic designer to create solid social media images. In fact, far from it. I’ve run twitter feeds for months without a single minute of design under my belt.

All it takes is a little knowledge of how design works, and what it takes to make something your audience wants to share.

Firstly, there isn’t a magic bullet of design that goes viral. At least not to the current research. But there is a principle of design that, when harnessed, can go a really long way.

Simplicity.

The psychology of design shows that people are most responsive – and more likely to engage – with images or logos that are laid out in a clean and simple way. That’s because if people are presented with too much information, it can be overwhelming and force them to switch off.

For example, this study on smoking warnings showed that when smokers were presented with too much graphic or negative information, they were actually more likely to smoke because they paid less attention to the images.

Basically, simple designs cut through the noise and make your message easier to digest.

Which of these two images is easier for you to process, and has the biggest impact?

This one:

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Or this one:

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The second one right? It’s a no brainer. Clear and crisp cuts it. Two colors, one font – that’s it.

There’s no arguing with the message either. It goes right through the noise, and into the hearts (and minds) of your reader.

If you look at most articles on highly shareable images – like this one from Jeff Bullas – all the ‘types’ of image have this simplicity in common too.

See Full Story: http://ow.ly/Nd8Xi