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Posts from the ‘Infographic’ Category

MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

 

 

 

June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

See Full Story and Infographic: http://ow.ly/B6pz30cWIND

MarketingProfs – Social Media Use by Generation [Infographic]

 

 

 

May 10, 2017

By Laura Forer

There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?

The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.

See Full Story and Infographic: http://ow.ly/Sgee30bBHOy

MarketingProfs – The 2017 Social Network Image and Video Size Guide [Infographic]

 

 

 

April 28, 2017

By Laura Forer

When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.

When you start to promote on social media, those specs can grow nearly exponentially as suddenly you need images or video for Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Snapchat, and YouTube.

Whether you are a marketer requesting those assets or a designer creating them, having all the specifications and requirements in one place can make your life easier.

See Full Story and Infographic: http://ow.ly/vUMF30bgOzF

MarketingProfs – The State of Content and Influencer Marketing [Infographic]

 

 

 

April 20, 2017

By Laura Forer

As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.

Marketers lean toward using influencers for “snackable” and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.

But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.

See Full Story and Infographic: http://ow.ly/HnFA30b1STu

 

Tech.Co – How to Market to Generation X and Baby Boomers on Social Media [Infographic]

 

 

 

 

April 18, 2017

By Conor Cawley

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched more than lab rats with predilections for electro-shock therapy.

But what about other generations? How do, for example, Gen Xers and Baby Boomers respond to social media marketing tactics in comparison to their younger counterparts? Fortunately, CitiPost Mail tackled this issue in the second part of their generational study on social media marketing, which first covered, of course, Generation Z and Millennials. Surprise.

A lot of interesting statistics came out of this infographic, including the fact that only 53 percent of Baby Boomers have a smartphone, Generation X has the highest brand loyalty rating at 84 percent, and neither of them are very active on Twitter or Instagram. However, perhaps the most interesting, and economically significant statistic that arose from the study was that Generation X uses social media more than Millennials.

See Full Story and Infographic: http://ow.ly/vPsx30aXSGG