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Posts from the ‘Infographic’ Category

MarketingProfs – Five Reasons People Are Wired for Visual Marketing [Infographic]




By Laura Forer

February 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content.

People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

The team at PR and content marketing partner for brands iScribblers produced the graphic, which explores five reasons visual content resonates with people more than written content does.

It also explains that the rise of social media has contributed to this phenomenon. For example…

  • Facebook continues to modify its News Feed algorithm to include larger and more prominently displayed images and videos, according to The New York Times.
  • More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters.
  • Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, says HubSpot.

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MarketingProfs – Nine Ways to Motivate Your Remote Team [Infographic]




by Laura Forer

January 23, 2018

Working remotely comes with many benefits, but having team members dispersed in various locations also brings unique challenges. Keeping team members motivated and engaged can be tricky. And when you don’t see your colleagues on a daily basis, it can be easy to miss the signs that people are feeling burnout or boredom.

Today’s infographic, created by small business funder The Business Backer, offers nine ways to keep a remote team engaged and motivated. For example, remote teams often miss the social aspects of being in an office, so the infographic suggests including time in a weekly team meeting for everyone to share not just one recent business success but also something going on in their personal lives.








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MarketingProfs – How to Write the Most Effective Social Media Posts [Infographic]




By Laura Forer

December 14, 2017

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

The team at the marketing calendar software company compiled that information and sorted it to answer these four questions for six social media platforms:

  1. Which type of message (text, text-plus-link, or image) is most effective?
  2. How many characters per post garner the most engagement?
  3. How many hashtags are most effective?
  4. Are emojis useful, and, if so, how many should be included?

For example, Facebook posts that are text with a link are the most effective type of Facebook post, with images coming in second, and simple text posts coming in third, according to the data in the infographic. That’s not to say text-only posts are ineffective, just that the other types are more effective, on average.

As for character count, posts with 111 characters perform the best on Facebook, on average, followed by posts with 119 characters, and posts with 40 characters. Again, a 40-word post is not ineffective; that length came in third in the analysis, so 40-character posts actually perform quite well, on average.

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Contently – Infographic: The Science of Brand Voice




By Jordan Teicher

October 10, 2017

Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?

It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice. If all companies use those goals to guide their creative process, then they’re not really differentiating themselves in a meaningful way.

However, for the brands that do have a distinct voice, this question is easy. Marketers can rattle off specific adjectives like trustworthy, straightforward, or irreverent. Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor.

That unique voice has become so important because of how much content gets posted online every day. Brands can control two factors: what you say and how you say it. But the “what” in that equation only has so much flexibility. If you’re a bank or news outlet that covers finance, you have to write about saving for retirement. How you do that is the difference between building a loyal audience and fading into the crowd.

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Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes




By Alfred Lua

September 6, 2017


Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

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