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Posts from the ‘Journalism’ Category

eMarketer – Quality Content is Critical for SEO

eMarketer Logo

May 7, 2014

By eMarketer

emarketer chart content SEOThe right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

See Full Story: http://ow.ly/wi6aS

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

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It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

SHARE THIS

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Contently – A Brief History of Explanatory Journalism

Contently

May 4, 2014

By Natalie Burg

3009254-poster-1920-176-feature-number-20-lara-setrakian-the-100-most-creative-people-in-businessRoy Peter Clark remembers when his mentor and editor of the St. Petersburg Times Gene Patterson began “preaching for the perfection of an ‘explanatory journalism’” in the 1980s. Clark himself wrote an essay on the topic, “Making Hard Facts Easy Reading” for the Washington Journalism Review in 1984 — the same year Ezra Klein was born.

Listening to online buzz, one might get the idea that Klein, Nate Silver and their contemporaries invented the idea of writing news that explains the news, even though the first Pulitzer Prize for Explanatory Journalism was handed out in 1985. Though Klein was quick to clarify in the comments of a recent article by Clark that he isn’t trying to take credit for the existence of explanatory journalism, he and a handful of others are undeniably on the forefront of explanatory journalism’s resurgence. Klein’s Vox, The New York Times’ The Upshot, Bloomberg’s QuickTake, and Silver’s newly re-launched FiveThirtyEight are just the crest of the wave.

What’s behind it? Let us explain.

See Full Story: http://ow.ly/wdEmH

Marketing Profs – Blog Best-Practices and Benchmarks [graphics]

MarketingProfs

By Ayaz Nanji

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts most often?

TrackMaven recently tackled those questions (and many others) in its Colossal Content Marketing Report, which was based on an analysis of 1.16 million posts from 4,618 blogs and 1.9 million social shares of those posts. The data set included blog posts from a range of publishers, including content marketers, individuals, and media companies.

Best Days and Times to Post

  • 87% of the blog posts examined were published during the workweek, with Tuesday and Wednesday the most popular days for posting.
  • However, the 13% of pieces published on weekends actually had more social shares per post on average.
  • Saturday were particularly ripe for blog post sharing: Only 6.3% of posts were published on Saturdays, but they received 18% of the total social shares.

See Full Story: http://ow.ly/wf2Ms

Quicksprout – 15 Types of Content That Will Drive You More Traffic

QuickSprout

April 24, 2014

By Neil Patel

Content marketing is more than writing blogs. Way more.vogue

If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.

Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:

  • You don’t need to try all of these examples – different content types suit different brands in different ways. If you don’t think that a certain type of content will serve you, no problem. This list isn’t about must-haves. It’s about maybes.
  • Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway. Want to get started with a video? You don’t need to buy a green screen, editing software, or a pro-grade camera. Use your iPhone and your YouTube account. Start small and work your way up.
  • Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month. If you don’t plan it, you probably won’t do it. I challenge you to pick one and give it a try sometime in the next four weeks.
  • This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary. First, develop your idea. Then, determine what it’s going to look like. The variety of content is endless. Heck, you may even want to invent your own type of content.

So, let’s get started…

See Full Story: http://ow.ly/vSau0

Harvard Business Review – The Indispensable Power of Story

Harvard Business Review

April 18, 2014

By Anthony Tjan

TjanSome people have a way of making the complex clear.  They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision. They speak in simple, relatable terms. And they can get a lot accomplished.

Making your words understandable and inspirational isn’t about dumbing them down. Instead, it requires bringing in elements such as anecdote, mnemonic, metaphor, storytelling, and analogy in ways that connect the essence of a message with both logic and emotion. Almost everyone leading or creating has a vision, but the challenge is often expressing it in ways that relate and connect. Quick, think of some former Presidents of the United States and presidential candidates. Which ones are most memorable? Which ones are most likable? Which ones won?  The leaders who stick in your mind are likely the ones who humanize their message and deliver it in ways that connect with everyone at some level, in turn inspiring others to relate to them while better appreciating the mission at hand.

I have enormous respect for poets and writers who are able to touch our souls and enhance our understanding of concepts and ideas by writing simply and straightforwardly. Take, for example, Arthur Miller’s Death of a Salesman — the tale of a tragic hero, Willy Loman, whose fallibility lies in his lack of self-awareness. The play’s enduring power comes from its straightforward telling of the human story — our aspirations and disappointments and how we deal with them. There is something in it for almost everyone to relate to.

See Full Story: http:ow.ly/vRW3F