by Laura Forer
January 23, 2018
Working remotely comes with many benefits, but having team members dispersed in various locations also brings unique challenges. Keeping team members motivated and engaged can be tricky. And when you don’t see your colleagues on a daily basis, it can be easy to miss the signs that people are feeling burnout or boredom.
Today’s infographic, created by small business funder The Business Backer, offers nine ways to keep a remote team engaged and motivated. For example, remote teams often miss the social aspects of being in an office, so the infographic suggests including time in a weekly team meeting for everyone to share not just one recent business success but also something going on in their personal lives.
See full story and infographic: http://ow.ly/GYsx30hYSS9
April 19, 2014
By Mark Drapeau, Ph.D.
Not too long ago, Lululemon was a revered brand. Now it’s not, and sales have declined accordingly. Not so long ago, Apple could do no wrong. Now people wonder out loud if it’s innovative anymore. With constant connectedness and infinite information, consumers have never been so fickle about their choices.
According to the American Marketing Association, a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” That sounds like something from orientation day at Sterling Cooper Draper Price. What does the term “brand” actually mean in practice?
A brand is essentially the one sentence people say about you behind your back. This practical “street” definition based on actual human interaction applies equally well to people, products, and companies. For example, someone might describe Lululemon to their friend as “absolutely the best place to buy yoga gear, ever” or they might say “people say Lululemon great, but I’ve bought a few things and they fall apart, totally overrated.” Someone might describe you to their professional acquaintance as “the smartest person in New York on things related to creativity in advertising, you must talk to them” or “too cerebral and academic, I’m not sure they’d be the right fit for your advertising company.”
See Full Story: http://ow.ly/vVYqD
April 18, 2014
By Anthony Tjan
Some people have a way of making the complex clear. They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision. They speak in simple, relatable terms. And they can get a lot accomplished.
Making your words understandable and inspirational isn’t about dumbing them down. Instead, it requires bringing in elements such as anecdote, mnemonic, metaphor, storytelling, and analogy in ways that connect the essence of a message with both logic and emotion. Almost everyone leading or creating has a vision, but the challenge is often expressing it in ways that relate and connect. Quick, think of some former Presidents of the United States and presidential candidates. Which ones are most memorable? Which ones are most likable? Which ones won? The leaders who stick in your mind are likely the ones who humanize their message and deliver it in ways that connect with everyone at some level, in turn inspiring others to relate to them while better appreciating the mission at hand.
I have enormous respect for poets and writers who are able to touch our souls and enhance our understanding of concepts and ideas by writing simply and straightforwardly. Take, for example, Arthur Miller’s Death of a Salesman — the tale of a tragic hero, Willy Loman, whose fallibility lies in his lack of self-awareness. The play’s enduring power comes from its straightforward telling of the human story — our aspirations and disappointments and how we deal with them. There is something in it for almost everyone to relate to.
See Full Story: http:ow.ly/vRW3F