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Posts from the ‘Marketing’ Category

Content Marketing Institute – Tech Marketers Think Outside the Buyer’s Journey [New Research]





By Lisa Murton Beets

March 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey?

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking:

Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.


More on that in a moment, but first consider that technology marketers are achieving increased content marketing success. Thirty-one percent of technology marketers report that their organization’s overall content marketing approach is extremely or very successful – that’s up seven percentage points from the previous year, when 24% reported high success.

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Forbes – Be The Good Friend: Create Content That Makes Readers Like And Trust You




By Young-Sae Song

March 5, 2018

It may not always seem like it, but content marketing is more relevant today than ever before, especially for B2B marketers. In fact, it is taking off across industries.

That doesn’t necessarily mean the quality of content is improving along with it. Too many companies take the wrong approach and consider their content simply a means to get more leads that they hope will one day turn into sales. In reality, content needs to engage and inform, educate and entertain. If it does that, you will have plenty of loyal content consumers who will think of your company’s products and services when they need them. And they’ll think of you as a friend.

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MarketingProfs – Five Reasons People Are Wired for Visual Marketing [Infographic]




By Laura Forer

February 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content.

People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

The team at PR and content marketing partner for brands iScribblers produced the graphic, which explores five reasons visual content resonates with people more than written content does.

It also explains that the rise of social media has contributed to this phenomenon. For example…

  • Facebook continues to modify its News Feed algorithm to include larger and more prominently displayed images and videos, according to The New York Times.
  • More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters.
  • Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, says HubSpot.

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Adweek – AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook




Opinion: Consumers continue to demand more personalized experiences


February 20, 2018

AI and Facebook permit brands to empower more effective matches between consumers and products or services

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we will see on Facebook.

Facebook has an abundance of data on its users that, when mined intelligently, can uncover hidden patterns. Such information—when implemented properly into content creation, marketing strategy or advertising targeting—creates a truly unique lifestyle experience. It gives users the most efficient information and access to knowledge, tailored and customized in a way that has never been done before.

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Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead




By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

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