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Posts from the ‘Mobile’ Category

Tech.Co – Social Media News: Facebook Gets GIFs, Twitter Goes Round

 

 

 

 

June 20, 2017

By Elliot Volkman

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen. For starters, Facebook has made using GIFs even easier, and Twitter unveiled a new user interface on their website and mobile application.

See Full Story: http://ow.ly/5EXI30cKHl3

MarketingProfs – [Infographic] Consumer’ Mobile Video Viewing Habits

MarketingProfs

 

 

June 29, 2015

By Ayaz Nanji

More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.

The report was based on data from a survey of 4,800 consumers in 24 countries who own a smartphone and watch videos on it.

Some 58% of respondents say they watch short videos (under 5 minutes) daily or more frequently.

Other key findings from the report include:

  • 35% of respondents report watching more video on their smartphone compared with last year; this percentage is even higher in the US (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the UK (40%).
  • 53% of respondents say they often or sometimes watch mobile video while watching TV.
  • 48% of respondents only or mostly use mobile apps to watch video on their smartphone.
  • 68% of respondents share the videos they watch on their smartphones; 42% say social media is a way they often find the videos they watch on their smartphone.

Check out the infographic below for more insights:Screen Shot 2015-06-25 at 6.35.40 PM

 

Screen Shot 2015-06-25 at 6.37.14 PM

See Full Story and Infographic: http://ow.ly/OOFC1

MarketingProfs – [Infographic] Three Places to Connect With Consumers on Mobile

MarketingProfs

 

 

May 13, 2015

By Verónica Maria Jarski

A whopping 94% of SMB owners use smartphones to conduct business. Are you doing what you can to best reach them?

The following ReachLocal infographic offers tips about how to reach mobile customers at the right time, with the right content, in the right place.

For example, “87% of smartphone owners use a search engine at least once a day,” states ReachLocal.

“Update your local listings to make sure you show up in mobile map searches,” recommends ReachLocal.

To find out more, click or tap on the infographic:

15059-three-places-mobile-infographic-preview

 

See Full Story: http://ow.ly/MOww7

Marketing Profs – How Women and Men Use Social Media and Mobile [Infographic]

MarketingProfs

 

 

 

June 12, 2014

By Verónica Maria Jarski

Screen Shot 2014-06-11 at 4.51.44 PM

Do men and women differ in how they use their mobile devices and social platforms?

Yes, they do, according to recent findings from the Exact Target (email registration required), Pew Research Center (PDF), and Nielsen.

For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS.

Moreover, men are much more likely to scan coupons (56%) or QR codes than women are (39%).

The main reason cited for using Facebook also differs: 54% of women prefer to use Facebook for seeing photos and videos, compared with 39% of men.

See Full Infographic: http://ow.ly/xU1xe 

Buffer – Ultimate Guide to Mobile Social Media: Phone and Tablet Strategies for Twitter, Facebook, LinkedIn, and Google+

Buffer

June 9, 2014

By Keevan Lee

Social Media Mobile StatsI spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.

Go figure.

Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind.

 

When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a screen in the palm of their hand and not on a monitor.

Digital consumption is going mobile. Digital marketing should head there, too.

I’m really interested to learn what this means for those of us who share on social. What are the implications of a growing mobile audience? Where can we improve our social media profiles and social media updates? Here’s some insight into what I found.

See Full Story:  http://ow.ly/xO7mF