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Posts from the ‘Mobile’ Category

MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]

 

 

 

By Laura Forer

August 8, 2017

 

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

See Full Story and Infographic: http://ow.ly/fkWo30egtMU

 

Adweek – Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

 

July 20, 2017

By

Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost engagement with niche groups.

The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up.

According to Xiong, the update is an “external reinforcement or expansion of our mission to bring the world closer together.”

See Full Story: http://ow.ly/6uEd30dNdTm

Tech.Co – Social Media News: Facebook Gets GIFs, Twitter Goes Round

 

 

 

 

June 20, 2017

By Elliot Volkman

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen. For starters, Facebook has made using GIFs even easier, and Twitter unveiled a new user interface on their website and mobile application.

See Full Story: http://ow.ly/5EXI30cKHl3

MarketingProfs – [Infographic] Consumer’ Mobile Video Viewing Habits

MarketingProfs

 

 

June 29, 2015

By Ayaz Nanji

More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.

The report was based on data from a survey of 4,800 consumers in 24 countries who own a smartphone and watch videos on it.

Some 58% of respondents say they watch short videos (under 5 minutes) daily or more frequently.

Other key findings from the report include:

  • 35% of respondents report watching more video on their smartphone compared with last year; this percentage is even higher in the US (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the UK (40%).
  • 53% of respondents say they often or sometimes watch mobile video while watching TV.
  • 48% of respondents only or mostly use mobile apps to watch video on their smartphone.
  • 68% of respondents share the videos they watch on their smartphones; 42% say social media is a way they often find the videos they watch on their smartphone.

Check out the infographic below for more insights:Screen Shot 2015-06-25 at 6.35.40 PM

 

Screen Shot 2015-06-25 at 6.37.14 PM

See Full Story and Infographic: http://ow.ly/OOFC1

MarketingProfs – [Infographic] Three Places to Connect With Consumers on Mobile

MarketingProfs

 

 

May 13, 2015

By Verónica Maria Jarski

A whopping 94% of SMB owners use smartphones to conduct business. Are you doing what you can to best reach them?

The following ReachLocal infographic offers tips about how to reach mobile customers at the right time, with the right content, in the right place.

For example, “87% of smartphone owners use a search engine at least once a day,” states ReachLocal.

“Update your local listings to make sure you show up in mobile map searches,” recommends ReachLocal.

To find out more, click or tap on the infographic:

15059-three-places-mobile-infographic-preview

 

See Full Story: http://ow.ly/MOww7