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Posts from the ‘SEO’ Category

MarketingProfs – Which Marketing Channel Gives You the Most Bang for Your Click?

MarketingProfs

May 8, 2014

by Veronica Jarski

Best-Marketing-Channel-Infographic-peekConsider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?

The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.

The channel that drives the most visitors is organic search. “Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels,” states Conductor.

Visitors are different from customers, however. So, which marketing channel results in the most customers?

For B2Bs, social (14%) and search (14%) are the most effective at lead generation. For e-commerce and B2Cs, organic search (18%) is.

To find out more about which of those leads are qualified, how many customers return, and more, check out the following infographic:http://ow.ly/wjEBO

 

 

eMarketer – Quality Content is Critical for SEO

eMarketer Logo

May 7, 2014

By eMarketer

emarketer chart content SEOThe right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

See Full Story: http://ow.ly/wi6aS

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

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It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

SHARE THIS

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

QuickSprout – How to Predict Google’s Algorithm Changes

QuickSprout

May 3, 2014

By Neil Patel

googleOne of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business.

It sounds like a crazy task to try to understand the algorithm, but there are ways. After years of learning, teaching, and watching SEO in action on thousands of different websites, I have developed a process for predicting Google’s algorithm changes.

And no, I don’t have all the answers. I’m not pretending to have some prophetic insight into Google’s next move, and this isn’t some scammy tell-all about the latest algorithmic loophole.

This is a practical how-to guide that equips you with knowledge that will help you make a good guess at how the algorithm is going to change over time.

See Full Story: http://ow.ly/wdDXY

Quicksprout – 15 Types of Content That Will Drive You More Traffic

QuickSprout

April 24, 2014

By Neil Patel

Content marketing is more than writing blogs. Way more.vogue

If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.

Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:

  • You don’t need to try all of these examples – different content types suit different brands in different ways. If you don’t think that a certain type of content will serve you, no problem. This list isn’t about must-haves. It’s about maybes.
  • Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway. Want to get started with a video? You don’t need to buy a green screen, editing software, or a pro-grade camera. Use your iPhone and your YouTube account. Start small and work your way up.
  • Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month. If you don’t plan it, you probably won’t do it. I challenge you to pick one and give it a try sometime in the next four weeks.
  • This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary. First, develop your idea. Then, determine what it’s going to look like. The variety of content is endless. Heck, you may even want to invent your own type of content.

So, let’s get started…

See Full Story: http://ow.ly/vSau0

Contently: 8 Scary Stats For Content Marketers — And What You Can Do About Them

Contently

April 23, 2014

By Herbert Lui

chucky1What if you realized 30 percent of your content was never read — not even once?

Imagine all of the resources spent — and wasted — developing that content. There’s no doubt that we’re in the dawn of a new content marketing era. But while we’re creating content as fast as our fingers can type, we need to be mindful of what’s actually working and attracting eyeballs.

With that in mind, here are 8 content marketing stats that might make you rethink your strategy.

1. 30 percent of Microsoft’s content had never been visited. And they wouldn’t have known until a content strategist conducted an audit.

Gerry McGovern discovered that 3 million of a total 10 million pieces of Microsoft’s content were going completely unread — that’s one piece of content for every resident of a small country.

This enabled the Microsoft team to start phasing out the irrelevant content. It also allowed them to determine the tasks most users were looking to complete when they came to Microsoft for help. When developing your content strategy and creating content, it’s crucial to figure our what your audience actually wants. And conduct a content audit of your own — at least an informal one.

See full article: http://ow.ly/vRXlg