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Posts from the ‘SEO’ Category

Content Marketing Institute – The Best Reason to Do Content Marketing? Organic Search

 

 

 

By Michael Brenner

October 3, 2019

When did you last stop to ask yourself: Why do we do content marketing?

If you ask me, the reasons abound:

  • Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
  • Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
  • Content helps you differentiate yourself from the competition.
  • Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
  • An effective content marketing strategy delivers the best business results.

While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.

That’s not an overstatement. Let me explain.

See full story: http://ow.ly/RzW130pGll0

Buffer – Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

 

 

 

By Heather-Mae Pusztai

Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled?

Why isn’t anyone talking about live video anymore?

How should you be thinking about live video and your social media strategy in 2019?

We believe there are still significant opportunities to use live video to your advantage. This week on the Science of Social Media, we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019.

See full story: http://ow.ly/Nq1j30oBEVv

MarketingProfs – Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

 

 

 

By Lisa Shomo
February 25, 2019

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you?

For his best-selling children’s book Green Eggs and Ham, Seuss set himself a strict limit of only 50 words. Considering that he successfully got an entire generation of kids learning to read and having fun doing it, his writing techniques are worth examining.

Using literary devices you wouldn’t normally use might hem in your writing ability—or completely unleash it.

Seuss not only used small amounts of simple words, but also explored repetition, alliteration, and rhyme, and he invented new words while crafting his stories. Kids couldn’t get enough.

As we celebrate Dr. Seuss Day, what can we learn from him?

 

1. Rhyming helps solidify memory

Why is it that you can remember marketing slogans from 5, 15, or even 35 years ago, but you can’t seem to remember anything on the shopping list you left at home? I wager that many, if not nearly all, those memorable slogans rhymed.

Rhyming is the literary device that most people associate with the works of Dr. Seuss. Rhyme turns out to be a powerful element that made his books both treasured and unforgettable.

Children—heck, even adults—are able to rattle off line after line of Seuss’s books. And that was his intention: getting kids to connect the words on the page with sounds they hear in their mind and say out loud. When words in a phrase or series of lines sound alike, it is much easier to connect the words together and to remember them.

See full story: http://ow.ly/5ZuF30nPsvJ

Contently – How to Solve the 5 Most Common Brand Awareness Problems

 

 

 

By Felicity Blance

January 29, 2019

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

Brand awareness can seem like a vague force that’s hard to measure. But just because it’s trickier to track than a sale or a conversion doesn’t mean spreading awareness is without value. Building your brand through top-of-funnel content establishes a connection with a new audience. It can even change the way the existing audience perceives you.

Without that awareness foundation, it’s harder to achieve other goals down the marketing funnel. Why would someone buy something from you if they have no idea who you are?

At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to our own customers to find out more. When we set down to review the data, the same few challenges popped up over and over. Here’s how you can address them before they hurt your marketing efforts.

See full story: http://ow.ly/yXrB30nx2UK

CMSWire – What is the CMO’s Technology Strategy for 2019 and Beyond?


 

 

By

October 12, 2018

According to an August survey, released by Forrester Consulting and Accenture Interactive, CMOs have more technology than they know what to do with, and a simultaneous mandate to drive a sound technology strategy and make their brands more human. It may sound like a paradox, but it’s the reality facing CMOs in 2019. “The opportunity to create emotive and powerful experiences for customers is out there, but only if the CMO collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business,” researchers at Forrester and Accenture wrote.

But How? “By creating organizational alignment, a customer-obsessed culture, and a technology suite that enables and encourages innovation and real-time change.”

See Full Story: http://ow.ly/iFl530mdkYL