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Posts from the ‘SEO’ Category

Forbes – Which Is More Important: On-site Content Or Off-site Content?

 

 

 

July 17, 2017

By Jayson DeMers

SEO and content marketing are full of hard-to-answer questions. The depth of Google’s search ranking algorithm is vast, making it impossible to predict exactly how one change might affect a page’s ranking, and environmental factors, like the presence of competition or how your traffic behaves, could bear a substantial impact on your performance.

Still, I’d like to examine a question that will likely divide the SEO community, since both potential answers seem feasible. Which is more important for an SEO/content marketing campaign: on-site content or off-site content?

See Full Story: http://ow.ly/Lp2i30dHFbN

Adweek – Your Social Media Marketing Is Only as Good as Your Content

July 6, 2017

 

Opinion: Content is the critical piece in the social media puzzle

It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you.

Why content matters

Have you ever thought about what exists at the core of social networking? When you trim away those extra features—likes, games, profile bylines, advertisements, etc.—what are you left with? Essentially, you have individual users accessing a website in the hopes of communicating with one another. And what do you find at the heart of online communication? Content.

See Full Story: http://ow.ly/IlFS30dq87Q

MarketingProfs – Which Marketing Channel Gives You the Most Bang for Your Click?

MarketingProfs

May 8, 2014

by Veronica Jarski

Best-Marketing-Channel-Infographic-peekConsider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?

The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.

The channel that drives the most visitors is organic search. “Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels,” states Conductor.

Visitors are different from customers, however. So, which marketing channel results in the most customers?

For B2Bs, social (14%) and search (14%) are the most effective at lead generation. For e-commerce and B2Cs, organic search (18%) is.

To find out more about which of those leads are qualified, how many customers return, and more, check out the following infographic:http://ow.ly/wjEBO

 

 

eMarketer – Quality Content is Critical for SEO

eMarketer Logo

May 7, 2014

By eMarketer

emarketer chart content SEOThe right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

See Full Story: http://ow.ly/wi6aS

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

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It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, cited by 57% of marketers. However, just because something is effective doesn’t make it easy. Content creation was also the most difficult tactic to execute, with nearly half of respondents saying so.

SHARE THIS

It may be difficult, but creating quality content isn’t preventing marketers from achieving their top objectives—lead generation and website traffic—likely due to the fact that it does prove effective when executed. Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives. Instead, limited budgets and skill sets were the top hurdles to reaching success.

– See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute – See more at: http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1#sthash.xJq1QRxq.dpuf

QuickSprout – How to Predict Google’s Algorithm Changes

QuickSprout

May 3, 2014

By Neil Patel

googleOne of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business.

It sounds like a crazy task to try to understand the algorithm, but there are ways. After years of learning, teaching, and watching SEO in action on thousands of different websites, I have developed a process for predicting Google’s algorithm changes.

And no, I don’t have all the answers. I’m not pretending to have some prophetic insight into Google’s next move, and this isn’t some scammy tell-all about the latest algorithmic loophole.

This is a practical how-to guide that equips you with knowledge that will help you make a good guess at how the algorithm is going to change over time.

See Full Story: http://ow.ly/wdDXY