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Posts from the ‘Social Media’ Category

Inc. – Brain Expert Jim Kwik Teaches a Whole New Way to Take Notes and It’s Genius

 

 

 

By Minda Zetlin, Co-Author, The Geek Gap

In a new Inc. webinar, Limitless author and memory expert Jim Kwik taught the audience a new way to take notes so as to get the most value out of them. You should start using it immediately — I know I’m going to. It all begins with drawing a line down the center of the page.

I spend a lot of time taking notes and almost as much time thinking about how I could do it better. I switched from typing notes to writing them by hand when I learned research showed handwritten notes improve comprehension and retention. Once I started using a bullet journal a year or two ago, I began keeping important handwritten notes there (rather than in the notepads provided at every conference). That way I can always find them when I need them.

That was as far as my note-taking evolution had gotten — until I attended Kwik’s webinar and it changed my whole thinking about how to do it. Here’s what I learned.

See full story: http://ow.ly/g2fB30qIyAP

 

Contently – Why I’m Placing the Biggest Bet of My Life on Content

 

 

 

By Pearl Collings

September 3rd, 2019

The digital revolution has delivered a whirlwind of changes, but one thing has remained constant: Content is the best way for companies to connect with people. Throughout the consumer journey, it’s the essential component to delivering on the promise of your brand.

As someone who values execution excellence above all else though, one thing has always pained me: the incredible level of content chaos inside enterprise organizations.

Content is a more complicated challenge than anyone realizes. It’s one thing to create a great Instagram video, one solid sales deck, or a single one-sheet. It’s an entirely other thing to create consistent, high-quality content that ladders up to business goals across all of your channels, lines of business, and geographies. Very few brands have figured it out—a big reason that the top 5 percent of branded content drives 90 percent of all engagement.

See full story: http://ow.ly/p9Ob30pvQb1

MarketingProfs – Artificial Intelligence: A Detailed Overview [Infographic]

 

 

 

By Vahe Habeshian
June 11, 2019

Science fiction is quickly becoming everyday reality. Chatbots, robots, digital assistants, automated vehicles, virtual assistants, and much more… are the products of artificial intelligence (AI), which is already transforming entire industries.

An infographic by TechJury, provider of one-step tech guides and product reviews, provides a detailed overview of AI.

The infographic begins with a timeline of AI, starting in the mid-20th century with the “father of theoretical computer science and artificial intelligence,” Alan Turing, who developed the “Turing test” for determining what qualifies as artificial intelligence.

The infographic goes on to outline various classifications of AI, provides examples of AI technology, highlights statistics about the AI market, and lists the companies and countries at the forefront of the AI race.

It concludes with AI’s current impact on and uses of AI in 20+ industries, as well as future uses of AI.

Check out this thorough overview of the current state of AI, all in one (long) infographic:

See full story & infographic: http://ow.ly/8J8S30oWyYs

Buffer – Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

 

 

 

By Heather-Mae Pusztai

Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled?

Why isn’t anyone talking about live video anymore?

How should you be thinking about live video and your social media strategy in 2019?

We believe there are still significant opportunities to use live video to your advantage. This week on the Science of Social Media, we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019.

See full story: http://ow.ly/Nq1j30oBEVv

MarketingProfs – Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

 

 

 

By Sandra Gudat
January 14, 2019

Your company probably has a social media presence. But if you’re not incorporating social media into your customer marketing strategy, you could be missing out.

After all, you’ve spent valuable time and money building your customer base, and you’ve also worked to amass a growing community of followers on your social media channels. But have you integrated those efforts in an effort to expand your customer base, keep current customers engaged, and increase profits?

Take the following three steps to help you make sure you do.

1. Develop a social media marketing plan

Without a plan, your social activity runs the risk of turning off customers instead of turning them in, derailing corporate objectives, and tarnishing your company’s reputation.

So, no matter where you are in the social moment, take time now to evaluate (or create) your strategy, keeping the following in mind:

Check your goals. Social efforts must support corporate and marketing goals, from big-picture aims (building brand awareness, boosting revenue) to short-term targets (generating event attendance, maximizing offer response).

See full story: http://ow.ly/QMCl30njowB