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Posts from the ‘Social Media’ Category

Entrepreneur – 6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

 

 

 

By SAM OH

August 17, 2017

Content marketing campaigns have many names, but only one goal: company growth.

If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It’s a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.

Grow your content marketing.

If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.

See Full Story: http://ow.ly/192D30euhHe

Buffer – 5 Exciting Social Media and Marketing Trends to Know in 2017

 

 

 

By Brian Peters

August 10, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

See Full Story: http://ow.ly/jlTs30ejFnQ

 

MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]

 

 

 

By Laura Forer

August 8, 2017

 

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

See Full Story and Infographic: http://ow.ly/fkWo30egtMU

 

Adweek – Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

 

July 20, 2017

By

Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost engagement with niche groups.

The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up.

According to Xiong, the update is an “external reinforcement or expansion of our mission to bring the world closer together.”

See Full Story: http://ow.ly/6uEd30dNdTm

Adweek – Your Social Media Marketing Is Only as Good as Your Content

July 6, 2017

 

Opinion: Content is the critical piece in the social media puzzle

It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you.

Why content matters

Have you ever thought about what exists at the core of social networking? When you trim away those extra features—likes, games, profile bylines, advertisements, etc.—what are you left with? Essentially, you have individual users accessing a website in the hopes of communicating with one another. And what do you find at the heart of online communication? Content.

See Full Story: http://ow.ly/IlFS30dq87Q