Skip to content

Posts from the ‘Social Media’ Category

MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

 

 

 

June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

See Full Story and Infographic: http://ow.ly/B6pz30cWIND

Tech.Co – Social Media News: Facebook Gets GIFs, Twitter Goes Round

 

 

 

 

June 20, 2017

By Elliot Volkman

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen. For starters, Facebook has made using GIFs even easier, and Twitter unveiled a new user interface on their website and mobile application.

See Full Story: http://ow.ly/5EXI30cKHl3

Tech.Co – 5 Tips to Boost Media Shares and Conversion

 

 

 

 

May 22, 2017

By James Jones

 

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a little effort, these simple five tips can help you increase media shares and engagement.

See Full Story: http://ow.ly/3hlG30bWTkt

MarketingProfs – Three Ways Your Marketing Team Needs to Use Social Insights

 

 

 

 

May 19, 2017

By Jen Handley

With nearly two-thirds of American adults (65%) using social networking sites on a daily basis, the quantity of comments online is increasing at an exponential pace. Usually, customers head to social media sites as a first stop on the road to evaluating a purchase of any kind; and 66% of people trust opinions posted online—even by total strangers— according to Nielsen.

Social media’s importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. With data pouring in from dashboards, are you sure members of your marketing team are taking the time to determine the importance of those insights, and do they even know where to look?

Here are three ways your team should be using social insights to guide major marketing decisions.

See Full Story: http://ow.ly/1Erz30bSVSE

Entrepreneur – 3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

 

 

 

May 16, 2017

By Toby Nwazor

Social media is in virtually everyone’s hands at this point. And that pun was intended.

Social media is in virtually everyone’s hands at this point: With a phone or tablet, you’re connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base.

But, there’s a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality.

See Full Story: http://ow.ly/rX2x30bMiLm