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Posts from the ‘Social Media’ Category

CMSWire – What is the CMO’s Technology Strategy for 2019 and Beyond?


 

 

By

October 12, 2018

According to an August survey, released by Forrester Consulting and Accenture Interactive, CMOs have more technology than they know what to do with, and a simultaneous mandate to drive a sound technology strategy and make their brands more human. It may sound like a paradox, but it’s the reality facing CMOs in 2019. “The opportunity to create emotive and powerful experiences for customers is out there, but only if the CMO collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business,” researchers at Forrester and Accenture wrote.

But How? “By creating organizational alignment, a customer-obsessed culture, and a technology suite that enables and encourages innovation and real-time change.”

See Full Story: http://ow.ly/iFl530mdkYL

 

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Content Marketing Institute – If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

 

 

 

 

By Ann Gynn

October 4, 2018

Is your content trustworthy?

Is your content persuasive?

If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by SurveyMonkey Audience:

  • Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.)

Three-fourths of adults say #content with data is more trustworthy @SurveyMonkey #research. (click to tweet)

  • Almost three-fourths (73%) say content with data is more persuasive (6% say it’s less persuasive).

Persuasive #content? It’s better with data, says 73% of adults in @SurveyMonkey #research. (click to tweet)

See Full Story: http://ow.ly/JAi730m6llV

Content Marketing Institute – LinkedIn for Content Marketing: What You Need to Know

 

 

 

 

By Chuck Hester

July 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform.

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn. Publishing directly on LinkedIn increases their reach and allows them to connect directly with their customers.

There are two main ways to publish on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and share it with their LinkedIn network. The second is a LinkedIn status update – a Twitter-like feature that is perfect for short, concise updates and messages.

As LinkedIn’s publishing opportunities have evolved, there are three things you need to know.

See Full Story: http://ow.ly/1Slm30kN2c6

MarketingProfs – The 15 Most Challenging Content Marketing Tasks

 

 

 

By Ayaz Nanji

May 29, 2018

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?

To find out, SEMRush and the Content Marketing Institute surveyed 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.

Content strategists say their top challenges are developing content that resonates with target audiences, developing ROI plans, and finding/researching the most relevant topics.

Content writers say their top challenges are finding a balance between creativity and SEO, understanding their target audiences, and meeting deadlines/time management.

PR/marketing managers say their top challenges are defining the ROI of campaigns/activities, deciding what to cover, and finding places to publish content.

See full story and infographic: http://ow.ly/KhfJ30keKqO

Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw