November 6, 2013
By Kane Russell
Everyone today understands mobile marketing’s potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015.
One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device feature, sound, and function customizable. Any marketer will acknowledge the demise of “spray and pray,” replaced by data-focused segmentation and targeting. However, though 43% of companies deliver a personalized experience on desktop computers, only 13% do on mobile.
Fortunately, there are a few easy-to-implement tactics to personalize mobile for customers. Understanding each will help businesses monetize mobile more effectively.
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September 20, 2013
By Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
The report, based on data from 2Q13 in-app pre-roll campaigns, found that iPad and Android tablets have generally similar viewing patterns for most of the day. However, iPad viewing peaks at 10 PM, slightly later than viewing on Android tablets.
About the research: The report was based on data from in-app pre-roll campaigns that ran through TubeMogul’s media buying platform in the second quarter of 2013. All time zones were localized.
See Full Article: http://ow.ly/p4c4r