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Posts from the ‘TECHMarket’ Category

MarketingProfs – Five Ways to Build Your Marketing Team’s Confidence




March 17, 2017

By Thomas Barta & Patrick Barwise


Remember when you first learned to ride a bike? Perhaps you had someone who stood behind you, in case you fell—someone who gave you the confidence to try again until you could ride on your own.

To succeed, people need the confidence to take risks. But most people have an inherent fear of failure, and they need leaders to help them believe in themselves.

As a marketing leader, don’t fall into the trap of overestimating your team members’ confidence. Instead, assume there’s lots of space to build more confidence in your team.

As a leader, building the confidence of your marketing tribe is among the most rewarding things you can do—both for yourself and for your company. Based on our experience over many years working with senior marketing teams, we’d like to suggest five confidence-building techniques you might apply.

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Forbes – Silk Road Raising Questions About Government Spying (Again)


October 14, 2013

By Raj Sabhlok, president of Zoho Corp.

300px-Silk_Road_LogoIt’s a case that’s captured everyone’s attention — pirates, drug trafficking, hit men, government intrigue. By now, few people haven’t heard about Silk Road, run by the now notorious Dread Pirate Roberts, a pseudonym from the film “The Princess Bride.” It’s an interesting next chapter to perhaps the biggest news story of 2013 — Edward Snowden’s revelations about NSA cyber snooping. Although there is new speculation about whether the FBI had help from the agency, it certainly showed the NSA that it too can flex its technology muscles, as it shut down purportedly a billion dollar illegal drugs website and nabbed its operator last week.

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Forbes – How CIOs and IT Teams Can Make IT Matter Again


By Raj Sabhlok

September 30, 2013

IT departments are being marginalized by SaaS, IaaS, PaaS and the rest of the cloud-driven “aaS”es. At least that’s what some are suggesting, like Scott Bils at InformationWeek. And I’m inclined to agree, at least in spirit, if not in the specifics.

Highly automated IT services give end users do-it-yourself options — or perhaps more accurately, do-IT-yourself options — that undermine the value IT departments have traditionally delivered. And that means chief information officers and the rest of the IT team must adapt to meet changing demands and expectations — or risk becoming marginalized into irrelevance.

6829409437_8a655ddabe_m6The way I see it, most CIOs today operate in a largely tactical capacity for a relatively naïve user base. That leaves them to oversee fundamental responsibilities such as technology provisioning, break/fix support, software and hardware upgrades and operational support (including email), application support and password management.

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Fast Company – Why Everybody’s Going Freelance [+ Video from RSA Animate on Motivation]

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September 14, 2013

By Drake Baer

More Americans are declaring their independence: as in the 17 million that self-identified as independent workers–as in freelancers, temps, self-employed consultants and the like–as of May 2013, up 10% from 2011.

That’s according to MBO Partners, who does the taxes for such workers. And as the Wall Street Journal reports, the total number of indie workers is predicted to grow to 24 million in the next five years.

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Internet Retailer – Echopass wins a top security rating for its web-hosted contact center

internet retailer

September 12, 2013
By Amy Dusto

shutterstock_83421748_jpg_280x280_crop_q95Increasing numbers of technology providers offer their products via the “cloud”—or hosted on the Internet rather than as software a retailer licenses and installs on its own machines. But keeping consumer data secure while it moves around the web, rather than between a merchant’s own servers, presents new challenges for merchants and vendors alike, according to the PCI Security Standards Council.

The council is a global forum founded in 2006 by payment card companies American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc. Its mission is to develop and maintain rules for protecting consumers’ payment card data. In February, it released a new set of guidelines for data security in cloud computing, which outlines the responsibilities of both a vendor and a merchant sharing data over the web, among other things.

This month, Echopass Corp., a cloud-hosted contact center, announced it has updated its technology to meet the new standards. Although the vendor is not a payments processor, it works to comply with PCI standards because customer service agents sometimes handle sensitive customer data, says Dennis Empey, chief information security officer at Echopass. For instance, agents may take Social Security or credit card numbers by phone, he says.

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