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Posts from the ‘TECHNews’ Category

Business 2 Community – Content Marketing Statistics And Trends – 2017 Edition [Infographic]






April 12, 2017

By Martina Stričak

In an online world of marketing, where there’s a new viral trend every day and a new set of “you must try this” type of advice every week, one thing is constant for years, and that is the importance of good, quality content. It is the same for any kind of internet marketing: whether you are a B2B or B2C marketer, you need good content to attract people to your website and, eventually, have them spend some money.

Research has shown – over 2/3 of customers feel better about a brand after they consume some kind of content from them. So it comes as no surprise that many companies are decreasing their budget for „traditional“ marketing and investing more in digital campaigns.

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MarketingProfs – CEOs and Social Media: What the Public Expects of Leaders [Infographic]


April 29, 2016

By Ayaz Nanji


Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).

Some 39% of respondents say they follow business leaders online.

Additional key findings from the survey:

  • 64% of respondents say business leaders at large companies should not share personal opinions on social media.
  • 36% of respondents want business leaders to address their company’s vision on social media.
  • 35% want CEOs to talk about products and services.

Check out the infographic for more insights from the report:

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Buffer – How the Pros Get Leads from Social Media




March 15, 2016


I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking:

What’s their secret?

How’d they get so many leads and how can I do things exactly the same way?

Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas I’ve found (and a few I’ve had the chance to try, too, with great success!). Here’s a rundown of the best ways to use Facebook, Twitter, and social media to get more leads.

(Note: I had the pleasure of sharing some of these tips at a talk I gave at Clearlink. Here’s the slide deck, if that’s helpful to flip through before reading!)

How the Pros Get Leads From Social Media from Buffer

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MarketingProfs – Avoid Making These 10 Digital Marketing Blunders




February 19, 2016

By Stephen Moyers

160218-avoid-these-marketing-mistakes-lgTo make 2016 one of your most successful years, you must maintain an awareness of the latest advances in marketing. You don’t necessarily have to jump on every marketing bandwagon that comes around, but you do need to know what’s in, what’s out, and what’s never coming back.

This year, keep your online flubs to a minimum by avoiding some of the most common digital marketing mistakes, such as the following:

1. Biting Off More Than You Can Chew

It’s OK to get excited about digital marketing and brainstorming about a great integrative campaign that involves social media, great graphic design, SEO, writing a new blog every week, and more.

What isn’t okay is letting yourself get swept away with several starts and few follow-ups.

If your team can effectively manage five social media accounts while it balances all your other marketing activities, then great. But if your team can’t, focus on a handful of tactics that make sense financially and will fit into the time you have to work with.

2. Working in Silos

In today’s business world, traditional marketing, digital marketing, sales, and advertising all run together. Ideally, these departments would all collaborate and work together seamlessly throughout the sales cycle.

In reality, many companies still allow those departments to operate independently of each other. In fact, many departments may eschew collaboration because they fear losing some of their budget. Companies that support knowledge management concepts and encourage inter-departmental collaboration can benefit from a range of human capital and technological capital assets.

3. Failing to Establish a Process

Marketing strategies differ from company to company, and only you can determine which tactics will work best for you. Regardless of your strategy approach, however, develop a systematic process for handling technology adoption and implementation (CMS, CRM, and social media platforms) as well as for campaign implementation.

The process ensures that marketing activities don’t end up in someone’s lap as an afterthought.

Instead, each step is carefully calculated with a clear process and goals in mind. The process also improves an employee’s ability to take initiative once digital marketing projects are in motion.

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Wall Street Journal – Don’t Sleep on Content Marketing

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May 7, 2015

By Jack Marshall and Steven Perlberg

Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media properties of their own.

Take startup mattress brand Casper, for example. The company is currently hiring journalists and gearing up to start its own standalone Web publication about sleep. The site doesn’t have a name or a URL yet, but it’s slated to launch later this spring.

“Sleep is a growing subject that lacks a true editorial authority,” said Lindsay Kaplan, Casper’s vice president of communications.

This type of “content marketing” is in vogue. Instead of “renting” audiences with paid advertising, companies are increasingly producing their own content in an effort to attract consumers’ attention themselves, with the ultimate goal of promoting their brands, products, interests and ideas.

The broad goal of the Casper site is to “own the conversation around sleep,” Ms. Kaplan said. That might mean analyzing the science of dreaming, the effects of drug-use on sleep, or how sleep affects workplace productivity.


But Casper is making real efforts to position this as a real journalistic venture. It has already hired Elizabeth Spiers — former editor in chief of the New York Observer and founding editor of — to head up the initiative as editorial director. It’s also hired journalist Jeff Koyen as its editor-in-chief, and is currently hiring for senior editor and staff writer positions.

Meanwhile, online grooming retailer for men, Dollar Shave Club, has also been hiring journalists, and is building its own editorial team and capabilities.

The company hasn’t yet decided whether to launch a new standalone site or to focus its efforts revamping its existing blog, but says it now employs between five and seven editorial employees, some freelancers and some full-time. Job descriptions on its website indicate the new initiative will focus on men’s lifestyle topics.

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