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Posts from the ‘Client News’ Category

Business 2 Community – What Should Your Marketing Look Like In The New Year

business 2 community

December 17, 2013

By Lisa N. Alexander


It’s no secret, I’m a fan of Zoho and Zappos. Their approach to marketing, branding, customer service and creating company culture resonate with me. Earlier this year, one of Zoho’s competitors hosted a huge event in San Francisco and of course they weren’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers congregate. What Zoho did was a brilliant piece of marketing and it’s what your marketing should look like in 2014.

Innovative and Offline.

So if Zoho couldn’t go inside and interact with customers, they found a way to connect with them outside. Here’s what they did. Zoho gave free pedicab rides to conference attendees. Seems the event was spread out and getting around was difficult for conference goers. So pedicabs decorated with the Zoho logo and a message that said, “Take a test ride. Salesforce doesn’t have to know” filled the street and conference goers were appreciative.

How smart was this? Zoho saw a problem and offered a solution. This put them directly in front of potential customers in a positive way. Who can be mad a free ride? Now marketing of this magnitude requires a decent budget even though Zoho’s Brand and Marketing Specialist, Aravind Natarajan, called the budget “minimal.” Regardless of the budget, it’s all about creating positive customer experiences and that’s what Zoho did.

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VMblog – ManageEngine 2014 Predictions – Mobilizing the User Experience Monitoring, Advancing Automation and Beyond


Mobilizing the User Experience Monitoring, Advancing Automation and Beyond

Contributed article by Raj Sabhlok, president of Zoho Corp. (ManageEngine is a division of Zoho Corp.)

November 22, 2013

For many IT organizations, 2014 is going to bring a renewed emphasis on refining their network and data center operations to ensure they deliver the best user experience possible. From our perspective, then, 2014 trends will include:

Making Mobile Part of Application User Experience Monitoring – The move towards infrastructure as a service (IaaS) is pushing business applications into the cloud. Similarly, increasing demand for mobile access to those business applications is pushing the development of native, mobile applications that are optimized to access the business applications via smartphones and tablets. In turn, more companies will extend their user experience monitoring to include the mobile applications executing on the users’ mobile devices as well as the applications executing on backend servers.

Automating Application Workloads – We’ll continue to see an integration of application workloads in private data centers and public clouds as more companies turn to public cloud infrastructures to extend their own data centers for agile, elastic service provisioning. That means some workloads running in the private data center will have to move to the cloud. Going forward, more businesses will adopt tools that can automate and facilitate workload management across private and public clouds.

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Zoho Blog – Microsoft’s Oxygen Supply Problem

Zoho Blog

October 24, 2013

By Sridhar Vembu, Zoho

Sridhar VembuZoho and Google both have offered free office suite for years, and today, Apple announced that their office suite will also be free across all Apple devices.

Given that Microsoft Office has long been the de-facto monopoly, none of our three companies have anything to lose in commoditizing the office suite market. That is the nice thing about facing a monopoly in an adjacent market – every player other than the monopoly would win if they get a non-zero share of a massively shrunk market. If the $20 billion market shrinks to $2 billion, we at Zoho would celebrate it, as long as we can hope to get a share of that shrunken market. In fact, competitors would win even if they don’t get any share of the shrunken market, because it denies the monopoly the ability to use its cash cow to dominate adjacent markets they do have an interest in.

That very same dynamic has played out in the operating system market already. The near-zero revenue share that competitors to Windows had meant that Google and Apple could give away their operating systems (which Apple also announced today!) and not have anything to lose. What Google achieves with the $0 ChromeOS license it charges OEMs (which costs Google exactly $0 in foregone operating system revenue) is that the OEM will now turn around and ask Microsoft for a $0 Windows license.

What OS X, iOS, Android and ChromeOS have collectively achieved is to drive Windows market share to under 25% of all client devices and yet, these alternative operating systems derive near zero revenue in and of themselves.

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APM Digest – 3 Keys to Maximizing Oracle Application Performance

Logo - APMdigest

October 23, 2013

By Sridhar Iyengar, ManageEngine

Judging by the activity at Oracle OpenWorld 2013 — and in businesses around the world — Oracle is quickly emerging as a leading provider of enterprise application infrastructure. From the Oracle E-Business Suite to the Oracle WebLogic Server and Oracle relational database, the company’s software empowers companies to find new and different ways to leverage their data to gain competitive advantage.

In the IT department, meanwhile, the rise of the Oracle-powered business is putting the pressure on IT admins and managers charged with supporting an exploding number of business-critical applications. If you’re responsible for the Oracle infrastructure, you’ve got to ensure that it performs optimally and meets service level standards. When any one of the Oracle components fails or underperforms, your business is immediately and adversely affected.

So, what does it take to optimize an Oracle installation? The trick is to clearly understand the complex interrelationships among the databases and applications. That way, you can quickly reach and troubleshoot the root problem of an underperforming Oracle system. When you know exactly what’s running — and how it’s running — at the application, database and network level, you can keep Oracle humming. Here are three keys to maximizing your Oracle application performance.

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Forbes – Taking Stock Of Tor: Top 5 Tips For Using The Onion Router


October 22, 2013

By Raj Sabhlok, ManageEngine

300px-Tor_project_logo_hq1The Silk Road and NSA spying may be old news, but The Onion Router (Tor) continues to generate interest among Internet users seeking online anonymity. Tor isn’t all upside, though. As I found out, you pay a price for privacy.

To put things in context, Tor hides your online activity, plain and simple. It covers your tracks, including your browsing history, identity and physical location. Tor also anonymizes the websites you visit and their operators.

While such activity might sound inherently nefarious, remember that Tor technology also grants anonymity to people fighting tyranny, oppression and other injustices. And for the record, the Tor Project was initially funded by the U.S. government.

Given the many legitimate, compelling use cases, it may be time to ask if Tor is right for you. Well, I’ve put Tor through its paces and come up with my top five tips to help you decide.

(Photo credit: Wikipedia)

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