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Posts from the ‘VIdeo’ Category

MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]

 

 

 

By Laura Forer

August 8, 2017

 

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

See Full Story and Infographic: http://ow.ly/fkWo30egtMU

 

MarketingProfs – The State of Content and Influencer Marketing [Infographic]

 

 

 

April 20, 2017

By Laura Forer

As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.

Marketers lean toward using influencers for “snackable” and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.

But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.

See Full Story and Infographic: http://ow.ly/HnFA30b1STu

 

MarketingProfs – [Infographic] Consumer’ Mobile Video Viewing Habits

MarketingProfs

 

 

June 29, 2015

By Ayaz Nanji

More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.

The report was based on data from a survey of 4,800 consumers in 24 countries who own a smartphone and watch videos on it.

Some 58% of respondents say they watch short videos (under 5 minutes) daily or more frequently.

Other key findings from the report include:

  • 35% of respondents report watching more video on their smartphone compared with last year; this percentage is even higher in the US (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the UK (40%).
  • 53% of respondents say they often or sometimes watch mobile video while watching TV.
  • 48% of respondents only or mostly use mobile apps to watch video on their smartphone.
  • 68% of respondents share the videos they watch on their smartphones; 42% say social media is a way they often find the videos they watch on their smartphone.

Check out the infographic below for more insights:Screen Shot 2015-06-25 at 6.35.40 PM

 

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See Full Story and Infographic: http://ow.ly/OOFC1

Buffer – The Quick-and-Simple Guide to Getting Started With Video Content

Buffer

 

 

June 9, 2015

By Matt Aunger

If you find yourself intimidated by the concept of creating video content, you’re not alone.

Every minute of the day, YouTube users alone upload 72 hours of new video content, not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia.

With all that noise, making your video stand outincreasing engagement and finding ways to add value is a mammoth task; which makes doing it right even sweeter.

Fortunately, there are tons of great blueprints for creating valuable, meaningful video content.

I’ve taken a closer look at some of these strategies and have condensed the advice here, in a “delightfully short” guide to adding value with your video content. I’ve included the latest research on video content, the best expert tips, and some great examples of video content done right. If you’ve got any more tips or examples of great brand videos, I’d love to hear them in the comments.

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The Stats Behind Valuable Video Content

At first glance, taking on the challenge of adding video to your content marketing mix might seem enormous to say the least.

So why would you want to take on such a mammoth task?

  1. Video generates 3x as many monthly visitors to a website as other content
  2. Visitors spend 88% more time on a website that includes video
  3. Organic traffic from search engines increases by 157% with video
  4. Consumers are 46% more likely to seek information about a product or service after seeing in an online video
  5. Consumers are 85% more likely to buy after watching a product video
  6. Consumers have 52% more confidence in their online purchase with video

Online video presents a huge opportunity for you to add tremendous value to your brand, whether you overall goal is increasing conversions, improving brand confidence or simply to show you care.

With the advent of social streaming platforms such as Meerkat and Periscope, and in a world where the majority of marketers already have some way of recording HD video and access to easy-to-use editing software, it’s clear that no matter your budget or ability, you can create valuable video content.

The 5-Step Process to Creating Video Content

I’ve gone through some of the best user guides to making engaging video, and I’ve highlighted a few of the key steps that experts are suggesting you consider when creating video content.

Here is a quick rundown of my five steps toward more valuable video:

  1. Listen and understand your audience
  2. Align with your brand goals
  3. Create the content and make it resonate
  4. Share. Share. Share again!
  5. Measure. Analyse. Understand.

1. Listen and understand your audience

First things first, before brainstorming video ideas or choosing the right video tools or thinking about which cameras to buy, you’ll need to find out:

What does your audience want to see?

Making the effort to understand what your audience wants can add a huge amount of value to your video.

Before settling on an idea for your video, spend some time getting to know your audience, looking at what they want to know about your brand and what they are talking about in the industry.

Earlier in the year, Kevan’s post covered some really useful tools that can help you understand and get to know your audience. With that list in mind, here are a few ideas of where to begin with listening:

  1. Social media conversations, questions, and replies
  2. Surveys sent to your users, subscribers or followers
  3. Frequently asked questions from your support inbox
  4. A Twitter hashtag search of something meaningful to your brand
  5. Popular question headlines in a BuzzSumo search of your brand’s keywords

2. Align with your brand goals

Once you’ve identified a topic for video content that you think your audience would enjoy, the next consideration is you and your brand.

Does your video idea fit with your brand’s goals?

After you’ve taken time to understand your audience, Katherine Hipwell of Red Bee Media suggests looking toward your brand goals and seeing how these align with the needs of the audience.

What is a brand’s objective? What is the audience interested in? And how can this be done in real time?

Here’s a neat Venn diagram that touches on the intersection of these three key questions. Aim for video content that can answer “Yes” to all three questions.

venndiagram-800x400-1If it becomes a struggle to align brand objectives with audience wants and needs, consider shelving the idea for the time being.

It is a tough thing to do, but will help you focus on the most valuable ideas for both the brand and audience.

See Full Story: http://ow.ly/O2DwB

Hootsuite – What 20,000 Tweets Taught Us About Twitter Images 

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May 25, 2015

By Evan Lepage

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Scroll through your Twitter feed. Which messages catch your eye? The ones with great images, right?

Every Tweet that you send without an attached image is a missed opportunity. But simply throwing an image on every Tweet isn’t enough anymore. If you’re trying to separate yourself from the noise, choosing the right image is essential.

Of course, just as there are a number of factors which make certain images more effective than others on social media, the success of a Tweet is based on even greater number of factors: the composition of your audience, the substance and quality of your content, the Tweet copy and the images. All of these factors are important—you can’t rely on one and hope it will compensate for the others.

For this reason, it’s vital that you learn what works for you by testing all of these factors individually and analyzing the results. We do this every day, and breaking down the performance of thousands of Tweets has allowed us to hone in on Twitter images specifically.

Here are 5 good and 5 bad Twitter images and what they taught us about choosing visuals for Tweets.

Lessons from 5 good Twitter images

Words within images—A killer combination

The old cliche ‘an image is worth 1,000 words’ seems very poignant when you’re limited to 140 characters. However, when your image is placed in a stream with 1,000 other images, that value might not be so obvious to your followers. On Twitter, we may need to update that expression to “an image with words is worth 1,000 clicks.”

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This may come as a surprise to some, but Twitter images that combine text with photos or design are actually quite powerful for two main reasons.

First, words force a user to slow down their scrolling, to take an extra second or two to look at your Tweet. This is exactly what you want, since those extra few seconds of attention are far more likely to lead to social media engagement or a click on your link. If you can make a person stop scrolling, your Twitter image has done its job. The above image isn’t particularly appealing from an aesthetic standpoint, but people stopped to read the text in each level of the pyramid and because they stopped many of them ended up on our blog. In addition to the over 180 retweets and 120 favorites, the url within that Tweet was clicked 1,274 times—significantly above our average click-through.

The second reason images with words are so powerful is that words add context. When you’re so limited by space, you might want to have a great image that isn’t necessarily explained by the Tweet copy or vice versa. By including text within the image, you get to add context so that your Tweet copy can be self-sustaining. This saves you precious characters and allows you to focus on making both the text and the images as strong as they can be.

Get things moving—Use gifs

When people are scrolling through their Twitter feeds, how long do you think you have to capture their attention? Five seconds? Three seconds? One second? Your image needs to pack a serious punch in that very short time span, which is what makes gifs such an effective tool on Twitter.

Regardless of how you pronounce them, gifs are a powerful visual tool because of their short duration and how they stand-out an otherwise largely static page. Gifs don’t autoplay on Twitter, but that big play symbol has proven to be tempting enough to stop people in their tracks. We’ve found that gifs increase our engagements on Tweets, specifically the number of people who share and retweet our messages. The following Tweet was retweeted and favorited over 80 times respectively, and drew over 760 link clicks.

We created the above gif ourselves, which is great for businesses that have the resources. Unfortunately many businesses don’t have the resources or know-how, so a gif database like giphy.com is worth bookmarking. You can find a gif for almost any situation or context. Generally gifs lean towards the humorous, as well, which is a positive since people respond to humor on social media.

Of course, you shouldn’t be using gifs for every post, and maybe not even every day. Use them sparingly, only when they really fit the content, and they’ll come as a surprise and a treat to your followers.

Image cliches are cliches because they work

When someone makes a joke about social media and images, it probably involves a cute animal, a meal or a sunset. These images do make up a large part of what you’ll see on social media, so you should avoid them right? The opposite is true. They are cliches for a reason: because people love them. People love looking at food and cute animals. They love laughing at the same memes over and over again. If you use images that fall into these categories, you’re probably going to increase your engagement. It works for us.

In the social media and tech worlds, a desk shot—often an overhead image of a laptop on a pretty wooden surface—has become pretty cliched. And we absolutely use this style of image on Twitter, to great success.

See full story: http://ow.ly/Ngo6n