As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view. You can almost taste victory when BAM! You hit the wall – the review and approval phase.
Suddenly, that feeling of accomplishment is gone. Momentum: gone. Your delivery date: blown. Instead, you feel like your coffee has been spiked and reality is tumbling in slow motion out of your grasp. Your once-vibrant, healthy project has mutated into a delayed, unrecognizable mess.
If you’ve been there, you’re not alone. When we polled Content Marketing World attendees on this topic in 2015, 92% confessed to being victims of the review and approval phase. One in five revealed that tangled review and approval processes regularly delayed their projects by over a week.
Zoho and Google both have offered free office suite for years, and today, Apple announced that their office suite will also be free across all Apple devices.
Given that Microsoft Office has long been the de-facto monopoly, none of our three companies have anything to lose in commoditizing the office suite market. That is the nice thing about facing a monopoly in an adjacent market – every player other than the monopoly would win if they get a non-zero share of a massively shrunk market. If the $20 billion market shrinks to $2 billion, we at Zoho would celebrate it, as long as we can hope to get a share of that shrunken market. In fact, competitors would win even if they don’t get any share of the shrunken market, because it denies the monopoly the ability to use its cash cow to dominate adjacent markets they do have an interest in.
That very same dynamic has played out in the operating system market already. The near-zero revenue share that competitors to Windows had meant that Google and Apple could give away their operating systems (which Apple also announced today!) and not have anything to lose. What Google achieves with the $0 ChromeOS license it charges OEMs (which costs Google exactly $0 in foregone operating system revenue) is that the OEM will now turn around and ask Microsoft for a $0 Windows license.
What OS X, iOS, Android and ChromeOS have collectively achieved is to drive Windows market share to under 25% of all client devices and yet, these alternative operating systems derive near zero revenue in and of themselves.
Zoho has launched a service that centralizes contacts for customers, helps them share them across different groups and manage related tasks. As part of the effort to reach small business owners, the CRM company and business services provider is also letting customers set their own price after a 30-day free trial.
The service is designed for the small businesses that find a CRM systems overwhelming but still need a system to share business contacts, said Zoho Evangelist Raju Vegesna in an email interview. Most of them end up sharing contacts through spreadsheets. ContactManager is basically aimed to bridge this CRM-Spreadsheet gap where business users can use the app to share contacts with colleagues.
Vegesna compared the new service to the company’s contacts app for managing personal contacts that comes with Zoho Mail. Zoho ContactManager is the equivalent for small businesses. As the requirements grow and for mid and large-size businesses, customers can move up to Zoho CRM.
The service is pre-integrated with multiple data sources like CrunchBase and Facebook. It is also integrated with Google Apps and is available through Google Apps Marketplace. It has mobile support, including apps like Card Scanner and ContactManager.
And then there is the pricing. Zoho lets the user choose what they want to pay. That’s a pretty good deal for a small business owner or any company looking for a way to better collaborate on leads. Or is it? The sophistication of mobile CRM services, task management offerings and contact management services allows small business owners options that go beyond what a commodity priced service will offer.
But then again there is the full gamut of what Zoho provides as part of its network of 30 apps. The question, then, is less about price and more about the quality and the product’s fit with the customer.
More Americans are declaring their independence: as in the 17 million that self-identified as independent workers–as in freelancers, temps, self-employed consultants and the like–as of May 2013, up 10% from 2011.
That’s according to MBO Partners, who does the taxes for such workers. And as the Wall Street Journal reports, the total number of indie workers is predicted to grow to 24 million in the next five years.
Zoho Docs suddenly looks like a more serious challenger to Google (NASDAQ: GOOG) Docs. With the just-announced integration of Dropbox into Zoho Docs, users have the ability to store and synchronize files across devices from within the Zoho interface. The integration also allows users to extend access to team members on a folder-by-folder basis.