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Content

Content

Content is the lifeblood of your branding and thought leadership program to all constituencies: press, analysts, customers, prospects and the market at large. To keep your brand top of mind, we write new content – and refresh and reuse existing material – to produce a continuous flow of news and commentary optimized for each channel. While one-off documents and timely commentaries have their place based on market events, best practices around content programs are campaign-based and tell your story in a series over a 6-12 month period. Our content services include:

Content strategy and campaign planning

  • Editorial calendaring
  • Infrastructure and workflow setup
  • Training/mentoring
  • Writer coordination
  • Competitive research
  • Internal publishing coordination
  • Worldwide publishing coordination
  • Progress reporting and analysis

Content generation

  • Blogs, commentaries, articles
  • News releases
  • White papers, e-books, market briefs
  • Customer case studies
  • Speaker biographies and abstracts
  • Website content and landing pages
  • Worldwide publishing coordination
  • Direct mail
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