As an easy-to-get-started program, the News Package is designed to be cost-effective and start you off with the fundamentals needed to launch your company, product or service:
- Planning and Strategy
- News Releases
- Proactive PR
Planning and Strategy
Regardless of your company’s business planning and strategy acumen, it is unusual to find accomplished communications planning and strategy expertise inside a company. This is a highly refined skill set in vision, market perception, strategy, tactics, timing and channels that TECHMarket brings to the table to fully complement your market domain and product expertise.
Through an exchange of information and ideas, we collaborate to form an annual plan with quarterly campaigns and execute against short-term monthly game plans with weekly updates. We consider product and event roadmaps, market trends and conditions, target audiences and the competitive landscape in our planning cycles to optimize market impact.
As traditional as news releases seem, they are universally the most recognized instruments of the public relations profession. They serve a valuable purpose in formalizing your announcements and being a fundamental core of your messaging strategy. You need to create a regular drumbeat of news releases to keep your company on the radar of the media, as well as the market at large. On one hand, the squeaky wheel gets the grease, but more importantly, being relevant means being heard. Some believe a news release is simple and easy to do. It’s not. If you want your news release to be noticed, taken seriously and represent you as an industry leader, it has to be well constructed in the proper manner and present your company just the right way.
Our highly skilled writers source and write your news releases with considerations for SEO and media appeal. Once approved, our account teams will present your news to the media in advance to allow them to prepare the news for publishing at the time of your announcement. We handle commercial wire service broadcasting and distribute personally to a broader range of targeted media for your news, as well as self-publish directly to industry portals.
Proactive PR and Syndication
Many companies squander the value of their news and ideas because they don’t have the media contacts or the skills to successfully present their news and get it published. Having compelling news and insights is critical, but if your stories are not packaged correctly and presented well, the media may ignore or misrepresent your company. Our experienced account teams will present your stories to selected reporters, bloggers, influencers and market analysts so they can write your stories. We will also self-publish to selected industry portals where possible.
Our goal is to help you build relationships with the media, providing opportunities for in-person meetings and phone briefings to secure media-written articles that include your company. Our media outreach specialists are the kind of sales people that get your articles placed in the best possible places to make your company visible. Your goals are serviced best when your clients and prospects read news about your company in the publications and information sources that they frequent.