By Ian Cleary
August 30, 2017
Every year, there is a content marketing conference held in Cleveland that attracts over 4,000 attendees from some of the largest companies around the world. This is just one of the indicators of the growing importance of content marketing for marketers and brands.
With so much information available on content marketing best practices, why are companies still having difficulty achieving success?
Here’s the truth: Attracting, engaging and converting an audience through delivery of strategic content is not easy. Brands spend huge amounts of time and money creating quality content, and yet the vast majority of it never gets shared and ends up buried far below the first page of Google’s search results.
Following are some practical tips for achieving more success with your content marketing.
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