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MarketingProfs – Five Common SEO Mistakes That Content Marketers Make




By Brian Lang

February 7, 2018

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche.

However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketers make when creating and promoting blog articles.

1. Optimizing Everything for Keywords

Trying to optimize any and all content for search engine rankings is one big mistakes that marketers make with blogging. Some SEO enthusiasts might be surprised to learn that not all successful blogs are so highly focused on SEO.

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Content Marketing Institute – 4 Unconventional Ways to Promote Blog Content on Social Media





By David Zheng

February 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Let’s jump right in.

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Buffer – 2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media




By Alfred Lua

January 25, 2018

Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch1.

Due to its popularity, many businesses are now posting stories regularly, too.

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018.

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MarketingProfs – Nine Ways to Motivate Your Remote Team [Infographic]




by Laura Forer

January 23, 2018

Working remotely comes with many benefits, but having team members dispersed in various locations also brings unique challenges. Keeping team members motivated and engaged can be tricky. And when you don’t see your colleagues on a daily basis, it can be easy to miss the signs that people are feeling burnout or boredom.

Today’s infographic, created by small business funder The Business Backer, offers nine ways to keep a remote team engaged and motivated. For example, remote teams often miss the social aspects of being in an office, so the infographic suggests including time in a weekly team meeting for everyone to share not just one recent business success but also something going on in their personal lives.








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Content Marketing Institute – How Content Marketing Can Save Your Digital Marketing Strategy





By Robert Rose

January 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed.

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

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