By Emily Gaudette
May 18th, 2018
If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.
To improve your pitches
The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.
One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.
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By Jodi Harris
April 23, 2018
No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line.
While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis.
But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting. Fear not. Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts.
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By Ayaz Nanji
April 12, 2018
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist’s Job of the Week.
The report was based on data from a survey conducted in February 2018 among 155 corporate communications and PR professionals.
Respondents rank storytelling as the trend/tactic that will matter most over the next 12 months.
Content marketing ranks second, followed by thought leadership, aligning with Marketing, and influencer marketing.
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