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Forbes – Which Is More Important: On-site Content Or Off-site Content?

 

 

 

July 17, 2017

By Jayson DeMers

SEO and content marketing are full of hard-to-answer questions. The depth of Google’s search ranking algorithm is vast, making it impossible to predict exactly how one change might affect a page’s ranking, and environmental factors, like the presence of competition or how your traffic behaves, could bear a substantial impact on your performance.

Still, I’d like to examine a question that will likely divide the SEO community, since both potential answers seem feasible. Which is more important for an SEO/content marketing campaign: on-site content or off-site content?

See Full Story: http://ow.ly/Lp2i30dHFbN

Adweek – Your Social Media Marketing Is Only as Good as Your Content

July 6, 2017

 

Opinion: Content is the critical piece in the social media puzzle

It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you.

Why content matters

Have you ever thought about what exists at the core of social networking? When you trim away those extra features—likes, games, profile bylines, advertisements, etc.—what are you left with? Essentially, you have individual users accessing a website in the hopes of communicating with one another. And what do you find at the heart of online communication? Content.

See Full Story: http://ow.ly/IlFS30dq87Q

MarketingProfs – Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

 

 

 

June 27, 2017

By Laura Forer

Owned, earned, and paid social media are all critical tactics for a social media marketer’s success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.

However, the real magic happens when all three work together, creating the “Social Trifecta.”

See Full Story and Infographic: http://ow.ly/B6pz30cWIND

Tech.Co – Social Media News: Facebook Gets GIFs, Twitter Goes Round

 

 

 

 

June 20, 2017

By Elliot Volkman

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen. For starters, Facebook has made using GIFs even easier, and Twitter unveiled a new user interface on their website and mobile application.

See Full Story: http://ow.ly/5EXI30cKHl3

Forbes – Content Marketing: Five Steps For Creating Insatiable Posts That Rank

 

 

 

June 13, 2017

By R.L. Adams

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are central, not just amongst family and friends, but also in business. Stories shape perspective, invoking emotions and eliciting powerful reactions, twisting our knowledge and forming the basis for our experiences.

Today, in a world that’s been virtualized and digitized, stories still take center stage. They elicit associations and draw parallels, working to develop a foundation of values and beliefs around any particular concept, person or business. Stories, in fact, are central to businesses, very much like stories might be central to religious figures or historical events in our past. In fact, big brands are built and shaped around stories.

See Full Story: http://ow.ly/5i5Z30cyZL9