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Entrepreneur – 3 Social Media Marketing Tactics to Help Improve Your Conversion Rates




May 16, 2017

By Toby Nwazor

Social media is in virtually everyone’s hands at this point. And that pun was intended.

Social media is in virtually everyone’s hands at this point: With a phone or tablet, you’re connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base.

But, there’s a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality.

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Forbes – Spring Cleaning: Four Simple Ways To Spruce Up Your Marketing




May 11, 2017

By Amanda Brinkman

It feels daunting at first, but there’s nothing more satisfying than the feeling of finishing a deep clean of your home – the fresh scents, the shiny surfaces and the spotless spaces that make everything feel new again.

This spring, when you’ve cleared the cobwebs out of your basement and washed those hard-to-reach windows, consider the critical importance of refreshing your marketing, too. After all, you don’t want your business to get stale and musty while some shiny new competitor emerges and captures your customers’ attention.

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MarketingProfs – Social Media Use by Generation [Infographic]




May 10, 2017

By Laura Forer

There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

If more than one-third of the world is on social media, how can you make sure the right message gets to the right people?

The infographic suggests one way is to know your audience by generation. For example, it cites a statistic that Generation Z prefers to see real people rather than celebrities in their advertisements, and that 68% of Generation X makes buying decisions based on reviews.

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MarketingProfs – The 2017 Social Network Image and Video Size Guide [Infographic]




April 28, 2017

By Laura Forer

When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.

When you start to promote on social media, those specs can grow nearly exponentially as suddenly you need images or video for Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Snapchat, and YouTube.

Whether you are a marketer requesting those assets or a designer creating them, having all the specifications and requirements in one place can make your life easier.

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Buffer – F8 2017 Recap: 10 Major Announcements Every Marketer Should Know




April 21, 2017

By Alfred Lua


We’re making the camera the first augmented reality platform.

— Mark Zuckerberg, Facebook F8 conference 2017

Facebook’s F8 conference was once again filled with incredibly exciting announcements.

Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually), Mark Zuckerberg and Facebook want to enable us to connect with one another on a deeper level through AR.

Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more!

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