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Forbes – Four Steps To Achieve More Success With Content Marketing




By Ian Cleary

August 30, 2017

Every year, there is a content marketing conference held in Cleveland that attracts over 4,000 attendees from some of the largest companies around the world. This is just one of the indicators of the growing importance of content marketing for marketers and brands.

With so much information available on content marketing best practices, why are companies still having difficulty achieving success?

Here’s the truth: Attracting, engaging and converting an audience through delivery of strategic content is not easy. Brands spend huge amounts of time and money creating quality content, and yet the vast majority of it never gets shared and ends up buried far below the first page of Google’s search results.

Following are some practical tips for achieving more success with your content marketing.

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Forbes – 7 Tech Trends That Will Shake Up Content Marketing in 2018




By John Hall

August 22, 2017

Tech is changing everything. I know, you’ve heard this refrain on loop for the past decade. But rapid advances in technology are revolutionizing just about every area of our lives and work, including content marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content.

Ten years ago, we weren’t glued to our smartphones, and a lot of us read the news in actual newspapers instead of apps. Now, we use our smartphones to run businesses, stay ahead of what’s going on in the world, and indulge in our daily dose of entertainment.

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Entrepreneur – 6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign





August 17, 2017

Content marketing campaigns have many names, but only one goal: company growth.

If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It’s a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.

Grow your content marketing.

If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.

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Buffer – 5 Exciting Social Media and Marketing Trends to Know in 2017




By Brian Peters

August 10, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

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MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]




By Laura Forer

August 8, 2017


There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

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