Buffer – 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
May 27, 2016
By Ash Read
At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.
To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.
We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.
Here’s how it broke down…
How have brands been sharing to social media
Which social networks are brands posting to?
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