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Posts tagged ‘CEO’

MarketingProfs – CEOs and Social Media: What the Public Expects of Leaders [Infographic]


April 29, 2016

By Ayaz Nanji


Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

The report was based on data from a survey conducted between March 24 and March 29, 2016 among 2,018 US adults (age 18 and older).

Some 39% of respondents say they follow business leaders online.

Additional key findings from the survey:

  • 64% of respondents say business leaders at large companies should not share personal opinions on social media.
  • 36% of respondents want business leaders to address their company’s vision on social media.
  • 35% want CEOs to talk about products and services.

Check out the infographic for more insights from the report:

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See Full Infographic and Story: 


FastCompany – Yes, Even CEOs Need To Use Social Media—And They Need To Do It Well




February 25, 2016

By Ryan Holmes

More than 60% of Fortune 500 CEOs have zero social media presence. That may be a problem.

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These days, it’s a rarity to find someone who’s not on Facebook—unless that someone happens to be a Fortune 500 CEO.

new analysis from shows that the heads of the planet’s most powerful companies still view social media as a distraction, if not an outright liability. A full 61% have no social media presence at all. Even those who are on Twitter, Facebook, and other networks rarely join the conversation.

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Consumer trends, meanwhile are heading in exactly the opposite direction. Globally, more than two billion people are now on social media. The average user spends nearly two hours a day on social platforms. Studies have shown that millennials watch more YouTube than TV, and three out of four consumers say social media impacts their buying decisionsThere’s little question that these trends will continue while more and newer social patterns emerge.

So for CEOs, this begs the question: Social media is where your customers are—shouldn’t you be there, too?

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Smart Blog on Social Media – Building a social media presence for CEOs




April 23, 2015

By Maura FitzGerald

Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g., customers, partners and employees). Yet, according to’s 2014 Social CEO Report, nearly two-thirds of Fortune 500 CEOs have no identifiable presence on the major social networks (Twitter, Facebook, LinkedIn, Google+ and Instagram). The opportunities here are endless, yet only a small group of top CEOs truly leverage these networks to their full potentials.

CEOs looking to take that plunge into social media, or ramp up their efforts, need to determine the best approach. Your activity on social media can generate a bigger impact than anything else in your marketing arsenal when properly managed and leveraged. To get started, here are the top three things you need to consider:

  1. Take stock. First, figure out where you are in the social media landscape. What social assets do you have? What type of presence do you have? Use the cost-effective tools available to help you better understand your position.
  2. Establish a baseline. Identify your starting point, and begin your experiment. Check back regularly to see your progress and adjust your strategy as needed.
  3. Accelerate. Once you become comfortable navigating the social channels, accelerate your strategy to create a larger impact with your audience.

When we conduct a social audit for our clients, we use several social media monitoring and measuring tools. It’s important to find tools that work for you and fit within your budget. Then utilize them regularly to measure progress so you can re-adjust and re-align your strategy, as needed. Some helpful tools include:

  • Sysomos provides a simple snapshot of your overall presence on the different social channels. It has a number of different functionalities, one of which is a word cloud — a visual depiction of the frequency with which your search terms and keywords appear. The larger the keywords in the cloud, the more frequently they’re used. Creating the clouds using the same terms on a regular basis is a quick and easy way for you to see progress.
  • Klout is another great tool to gauge your social authority, as well as the quality and effectiveness of your social media campaigns. It’s free and provides easy-to-understand metrics to help you build out your campaign and profile.
  • Twitter Counter is a tool that measures growth and performance on Twitter. This is helpful when you want to see how well your tweets are doing, which ones get the most interaction, and how you can improve engagement.

Now that you’ve determined your presence, where do you go from here? To your audience, of course. So, where are they? Each social network offers a variety of benefits but they are all uniquely tied to the content and community they serve. For example, Facebook is great for highlighting your company’s culture but LinkedIn is a better venue to recruit talent and network professionally.

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CNN Money – The quiet successes that drive Silicon Valley


By Jeff Richards, contributor

August 13, 2013

Yes, Silicon Valley has its share of high profile “tech celebrities,” and wealth and attention can be generated in Silicon Valley perhaps faster than anywhere other than New York (wealth) or LA (attention). But every day, great entrepreneurs are building amazing companies you don’t hear about.

Heard of Nir Zuk? He founded Palo Alto Networks, now a $3.5 billion leader in the security/firewall space. Hasn’t posted on Twitter since August of 2011. How about Peter Gassner at Veeva?  Quietly building a very large SaaS business in the pharma industry which is rumored to be planning an IPO in the next year or so. How about Sridhar Vembu?  He founded and runs ZOHO, the cloud-based software company with more than eight million users.

These entrepreneurs reflect the ideals of Quiet Success. They make great things happen, create thousands of jobs and deliver tremendous value for their customers. They also create tremendous wealth for themselves, their employees and their investors.

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IBM – How C-suite executives see the landscape changing – C-Suite Study [Infographic]

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By IBM Institute for Business Values

August 13, 2013


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