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Posts tagged ‘Content Marketing’

MarketingProfs – The Top Content Marketing-Related Search Queries and Hashtags

 

 

 

By Ayaz Nanji

January 21, 2020

Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

To find out, SEMrush analyzed hundreds of thousands of Google search queries conducted between January and September 2019, as well as hundreds of thousands of popular tweets (those with 20+ retweets) posted to Twitter during the same time period.

Search Queries 

The researchers found the top search terms related to content marketing are content marketing strategy, Content Marketing Institute, content marketing agency, and content marketing examples (the numbers in the following chart indicate average monthly search volume).

See full story: http://ow.ly/EE3F30qbxwI

Entrepreneur – Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up

 

 

 

 

By Aparajita Choudhury

December 5, 2019

Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.

How to remain cash positive is one of the many struggles that haunt start-ups from a very early stage. They spend ample amount of time in segregating the budget for paying salaries, office-leasing fees and ongoing operational costs. Amid all the backbreaking work to keep your venture growing, it’s equally imperative to create awareness about your brand among the target audience.

Marketing is often considered as an expensive affair for early stage startups. Especially for those who calculate and estimate the return on investment before spending a single penny. Are you still scratching your head on how to market your start-up? I would save some time of yours by suggesting you take a plunge towards content marketing. If you choose the right words to describe your brand that can easily resonate to your customers’ problems and requirements, selling your goods and services will reduce the hardship and save money on sales effort involved in the process.

See full story: http://ow.ly/Kftl30pZrWQ

Content Marketing Institute – The Best Reason to Do Content Marketing? Organic Search

 

 

 

By Michael Brenner

October 3, 2019

When did you last stop to ask yourself: Why do we do content marketing?

If you ask me, the reasons abound:

  • Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
  • Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
  • Content helps you differentiate yourself from the competition.
  • Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
  • An effective content marketing strategy delivers the best business results.

While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.

That’s not an overstatement. Let me explain.

See full story: http://ow.ly/RzW130pGll0

Contently – If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important

 

 

 

 

By Emily Gaudette

January 16th, 2019

In December, New York Magazine dropped an atom bomb on digital media. And no, I don’t mean this story on Snapchat filters for dogs.

The day after Christmas, tech reporter Max Read analyzed and synthesized reports from the Justice Department, a New York Times report on follower factories, one of many lawsuits against Facebook, a list from MarketingLand, and takedowns of YouTube, Instagram influencers, and deepfakes, all to conclude that digital metrics are fake and overinflated. We’re all just soaked in a seven layer dip of made-up, falsified baloney.

According to the article, roughly half of traffic and engagement is fraudulent. As if that wasn’t damning enough, Reddit’s ex-CEO Ellen Pao shared the article on Twitter, adding, “It’s all true: Everything is fake.” For many of us who make a living analyzing web metrics, it was a confusing time. I stopped checking Twitter for a full week, sitting in my kitchen like Dr. Manhattan on the moon, asking myself why I didn’t just go to law school.

See full story: http://ow.ly/o1Cv30nmV0w

MarketingProfs – Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

 

 

 

By Sandra Gudat
January 14, 2019

Your company probably has a social media presence. But if you’re not incorporating social media into your customer marketing strategy, you could be missing out.

After all, you’ve spent valuable time and money building your customer base, and you’ve also worked to amass a growing community of followers on your social media channels. But have you integrated those efforts in an effort to expand your customer base, keep current customers engaged, and increase profits?

Take the following three steps to help you make sure you do.

1. Develop a social media marketing plan

Without a plan, your social activity runs the risk of turning off customers instead of turning them in, derailing corporate objectives, and tarnishing your company’s reputation.

So, no matter where you are in the social moment, take time now to evaluate (or create) your strategy, keeping the following in mind:

Check your goals. Social efforts must support corporate and marketing goals, from big-picture aims (building brand awareness, boosting revenue) to short-term targets (generating event attendance, maximizing offer response).

See full story: http://ow.ly/QMCl30njowB