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Posts tagged ‘Content’

Content Marketing Institute – The Best Reason to Do Content Marketing? Organic Search

 

 

 

By Michael Brenner

October 3, 2019

When did you last stop to ask yourself: Why do we do content marketing?

If you ask me, the reasons abound:

  • Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them.
  • Content lets you explain the benefits of your product or service offerings (and eventually sell them) to the market.
  • Content helps you differentiate yourself from the competition.
  • Good content demonstrates the authority of your brand in your niche, while building a strong reputation and recognition.
  • An effective content marketing strategy delivers the best business results.

While you might choose to put your content out there with in-depth how-to posts on your blog, a column in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or amusing Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content – including those that I listed above – is organic search.

That’s not an overstatement. Let me explain.

See full story: http://ow.ly/RzW130pGll0

Content Marketing Institute – If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

 

 

 

 

By Ann Gynn

October 4, 2018

Is your content trustworthy?

Is your content persuasive?

If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by SurveyMonkey Audience:

  • Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.)

Three-fourths of adults say #content with data is more trustworthy @SurveyMonkey #research. (click to tweet)

  • Almost three-fourths (73%) say content with data is more persuasive (6% say it’s less persuasive).

Persuasive #content? It’s better with data, says 73% of adults in @SurveyMonkey #research. (click to tweet)

See Full Story: http://ow.ly/JAi730m6llV

MarketingProfs – The 15 Most Challenging Content Marketing Tasks

 

 

 

By Ayaz Nanji

May 29, 2018

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?

To find out, SEMRush and the Content Marketing Institute surveyed 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.

Content strategists say their top challenges are developing content that resonates with target audiences, developing ROI plans, and finding/researching the most relevant topics.

Content writers say their top challenges are finding a balance between creativity and SEO, understanding their target audiences, and meeting deadlines/time management.

PR/marketing managers say their top challenges are defining the ROI of campaigns/activities, deciding what to cover, and finding places to publish content.

See full story and infographic: http://ow.ly/KhfJ30keKqO

MarketingProfs – Five Reasons People Are Wired for Visual Marketing [Infographic]

 

 

 

By Laura Forer

February 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content.

People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

The team at PR and content marketing partner for brands iScribblers produced the graphic, which explores five reasons visual content resonates with people more than written content does.

It also explains that the rise of social media has contributed to this phenomenon. For example…

  • Facebook continues to modify its News Feed algorithm to include larger and more prominently displayed images and videos, according to The New York Times.
  • More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters.
  • Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, says HubSpot.

See full story and infographic: http://ow.ly/kJUY30iDsMd

Adweek – AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook

 

 

 

Opinion: Consumers continue to demand more personalized experiences

By

February 20, 2018

AI and Facebook permit brands to empower more effective matches between consumers and products or services
xijian/iStock

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we will see on Facebook.

Facebook has an abundance of data on its users that, when mined intelligently, can uncover hidden patterns. Such information—when implemented properly into content creation, marketing strategy or advertising targeting—creates a truly unique lifestyle experience. It gives users the most efficient information and access to knowledge, tailored and customized in a way that has never been done before.

See Full Story: http://ow.ly/X4q030iw2Bi