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Posts tagged ‘Digital marketing’

Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead

 

 

 

By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

See Full Story: http://ow.ly/eNWz30ipd8h

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Content Marketing Institute – How Content Marketing Can Save Your Digital Marketing Strategy

 

 

 

 

By Robert Rose

January 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed.

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

See Full Story: http://ow.ly/ETtP30hNq4i

MarketingProfs – How to Create Engaging Social Media Campaigns That Get Attention

 

 

 

By Ben Sailer

January 9, 2018

Getting people’s attention on social media is more difficult than ever.

Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy.

Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.

Follow along and we’ll cover how to write killer social media campaigns from start to finish. You’ll learn…

Let’s get started.

See Full Story: http://ow.ly/r8nm30hHNOf

Content Marketing Institute – 3 Aha Moments to Improve Your Content Marketing in 2018

 

 

 

 

By Michele Linn

January 1, 2018

 

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic.

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.

This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.

Quantity should trump quality (sometimes)

“How often should I publish?”

Marketers (including one of my clients just a week ago) frequently ponder this question.

I usually answer with the non-definitive, “It depends,” and throw in a dash of, “We all know how important quality is in the age of so much noise.” And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample.

See Full Story: http://ow.ly/3hIy30hy6g4

MarketingProfs – How to Write the Most Effective Social Media Posts [Infographic]

 

 

 

By Laura Forer

December 14, 2017

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

The team at the marketing calendar software company compiled that information and sorted it to answer these four questions for six social media platforms:

  1. Which type of message (text, text-plus-link, or image) is most effective?
  2. How many characters per post garner the most engagement?
  3. How many hashtags are most effective?
  4. Are emojis useful, and, if so, how many should be included?

For example, Facebook posts that are text with a link are the most effective type of Facebook post, with images coming in second, and simple text posts coming in third, according to the data in the infographic. That’s not to say text-only posts are ineffective, just that the other types are more effective, on average.

As for character count, posts with 111 characters perform the best on Facebook, on average, followed by posts with 119 characters, and posts with 40 characters. Again, a 40-word post is not ineffective; that length came in third in the analysis, so 40-character posts actually perform quite well, on average.

See Full Story and Infographic: http://ow.ly/ESaX30hgd70