By Robert Rose
January 12, 2018
In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed.
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.
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