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Posts tagged ‘email marketing’

MarketingProfs – Email Opens by Time of Day

 

 

 

By Ayaz Nanji
July 30, 2019

The most popular time to read emails is in the morning, according to recent research from Litmus.

The report was based on an analysis of 10 billion email opens collected worldwide with the Litmus Email Analytics tool between April 1, 2018 and April 1, 2019.

Some 21% of all email opens in the United States happen between 9 AM and noon (local time), the analysis found.

Email opens peak between 10 AM and 11 AM, and hit their lowest point between 2 AM and 3 AM.

See full story: http://ow.ly/VuQH30pfHVv

Entrepreneur – 10 Marketing Strategies to Fuel Your Business Growth

 

 

 

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September 12, 2017

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.

However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.

The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.

See Full Story: http://ow.ly/D4p530f6psx

re/code – Forget Facebook and Snapchat: American Workers Still Need Their Email, Pew Report Says

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January 5, 2015

By Jason Del Rey

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They can hack it, spam it, even slam it as so old-school. But American workers can’t live without their email.

About six out of 10 working Americans surveyed recently consider email “very important” to their jobs, making it the most critical digital tool in the American workplace today, according to a new report from the Pew Research Center. About a quarter of the workers surveyed say mobile phones are critical to their work, while 35 percent say land-line phones are. A measly four percent consider social networks like Facebook, LinkedIn and Twitter “very important” in the workplace. (Count tech journalists like myself among that tiny group.)

The report’s release comes in the wake of the giant cyber attack of Sony Pictures, which resulted in a flood of private — some disturbing — emails getting published online. The hack has led some in the tech industry to proclaim that giant attacks like this one will hasten the demise of email. The rise of social media services such as Facebook and Snapchat as communication tools among younger generations also seems to spell future trouble for email. But for now, the inbox is still sacred from 9 to 5.

The report’s analysis was based on an online survey of a representative sample of a little more than 1,000 adults — about half of whom are employed part-time or full-time and are Internet users.

Some other interesting nuggets, in no particular order:

  • American employers still have a tight digital leash on their employees. Nearly half of those surveyed (46 percent) said their employers block access to some websites.
  • Another 46 percent of respondents said their employers have rules about the things they say or post online.
  • A little more than a third (35 percent) of workers said the Internet, email and cellphones have led to longer working hours.
  • But it’s not all bad. The report found that 39 percent of workers said those same digital tools also led to more flexible working hours.
  • Lastly, 92 percent of workers surveyed said the Internet has not hurt their productivity. They obviously aren’t regular Twitter users.

See Full Story: http://ow.ly/GIaxp

HubSpot – 7 Email Newsletters We Actually Like Getting in Our Inboxes

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By Ginny Soskey

December 19, 2013

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When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say.

And while all of those things may become true for a few lucky individuals, most often, email newsletters flop. They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from.

This isn’t great for you, your metrics, or your company’s success.

So if you’re thinking about doing an email newsletter, check out this post and really think hard about whether that’s the right move for you in terms of your marketing strategy.

If you’ve read that post and decided that you want to start an email newsletter, or you want to revamp one that’s not performing well, keep on reading.

To help inspire you to make the best email newsletter for your company possible, we compiled seven of our absolute favorite email newsletters. They are all fabulous because of different reasons — some have exceptional design, some have exceptional copy, some have exceptional calls-to-action … but all are excellent at solving for their subscribers’ needs.

So go on, get inspired to make your own email newsletters even better!

See full article: http://ow.ly/rTSHq 

Business 2 Community – Your Shopping Cart Sucks. Fix It!

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By Paul Ryazanov

April 11, 2013

Care about your visitors! Improve your conversion rate.

One of the most complex parts of ecommerce website is a checkout process. Especially when we are talking about multiply steps. Every step has a chance that visitor leave our page without competing an order.

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