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Posts tagged ‘Google’

Contently – Why Every Writer Should Learn Basic SEO Principles

 

 

 

 

By Emily Gaudette

May 18th, 2018

 

If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.

To improve your pitches

The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

See Full Story: http://ow.ly/jU4A30k6Z0O 

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Marketingland – What The Unofficial Death Of Google+ Means For Marketing

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April 9, 2015

By Travis Wright

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright.

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Google+ is unofficially officially dead. Now, what?

Google’s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. “Photos” are self-explanatory, and “Streams” are going to cover just about everything else.

If you’re fond of Google Hangouts, don’t worry — the video/messaging service survived the fallout as a separate offering. However, Hangouts is just about the only part of Google+ that has a clear future.

It seems to be full-on transition mode for Google, with Google+ seemingly “still there” (at least in name) for now. That’s probably why a lot of people haven’t realized one of the leading social media platforms in the U.S. is essentially gone.

In the world of marketing, though, industry experts agree that this whole restructuring approach is just stretching out the inevitable: Google+ and anything like it is dead, and Google should just let it go.

It’s possible that Google may have a successful social media platform in the future, but it likely will bear no resemblance to Google+.

A Timely Passing

It comes as no surprise to digital marketers that the Google+ run has come to an end. It never gained the traction or popularity necessary to make it succeed. The rumors that it was slowly gaining on the likes of Twitter and Facebook were more likely dreams instead of predictions steeped in statistics and facts.

While search engine optimization (SEO) gurus and others encouraged people to fill out their Google+ profiles because it was fast, easy, couldn’t hurt, and might help with SEO points, it was far from being a priority for just about anybody.

However, that doesn’t mean Google+’s existence was in vain. There’s a lot to be learned from it — in fact, there’s often more to be learned from failure than successes.

The biggest lesson? It’s a huge risk to put 100 percent of social media efforts into any single platform, whether it ultimately succeeds or not.

After all, you can baby your social media campaign until you’re sleep deprived, but you never have any control over what the platform itself does. A social media platform can suddenly undergo a massive makeover, die, or become a realm that doesn’t complement your goals.

What if Google+ Was Your Facebook?

From a numbers perspective alone, it’s very unlikely that any business used Google+ extensively and exclusively. However, businesses may use a platform like Facebook exclusively.

What would you do if tomorrow Facebook were wiped out? You may have spent a lot of time, money and research pampering your social media platform of choice. It could be sucking up quite a big chunk of your marketing budget. Yes, social media management can have a great ROI, but it comes with zero guarantees. The reality is you have no control over the network itself.

Google+ as we knew it is gone, but other networks are also undergoing huge changes.

For the most part, it looks like the future will be monetizing user bases. Many marketing experts think that the future may be paid social media, especially for businesses, and that can put a huge damper on your budget.

So, what can you do? The same thing you do with your personal finances: diversify.

Don’t Discount Google+ Communities

One of the biggest areas of value within the G+ social network has been communities. I’ve found immense value in growing Marketing+, a marketing-related community on Google+. Every day, 40 to 60 pieces of content get shared within the community, and we see a fair amount of interaction within the group.

Even though the rest of G+ is dying a slow death, communities are still a vibrant place with lots of value. Hopefully Google, in its infinite wisdom, doesn’t kill communities.

You can search all of the Google Plus communities right here.

What Killed Google+?

In my estimation, it was never easy to share content on Google+. The egos behind the social network thought it best for people to log into the site and share from the desktop or their app. They never allowed personal profiles to share content via Buffer, Hootsuite or any easy-to-use Chrome extension.

Since they never allowed that, I stopped caring and sharing on Google+. And I was a HUGE proponent of Google+ in its early days.

Google+ dropped the ball on forcing us to have unwanted usernames. It demanded that you use your real name. No thanks, G.

I use @teedubya or teedubyaw everywhere, but on Google+, I couldn’t be https://plus.google.com/+teedubya. I would have to be https://plus.google.com/+TravisWright. But they would never give that username to me because there are other Travis Wrights, so no Travis Wright could have it! I even had connections who worked at Google try to make it happen, but no dice.

People like to have a vanity username that coordinates with the rest of their social identities.

So, Google, the next time you decide to create a social network, you’d be wise to allow for some actual social sharing and let people be unique with their usernames.

See Full Story: http://ow.ly/LmgiN

QuickSprout – How to Predict Google’s Algorithm Changes

QuickSprout

May 3, 2014

By Neil Patel

googleOne of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business.

It sounds like a crazy task to try to understand the algorithm, but there are ways. After years of learning, teaching, and watching SEO in action on thousands of different websites, I have developed a process for predicting Google’s algorithm changes.

And no, I don’t have all the answers. I’m not pretending to have some prophetic insight into Google’s next move, and this isn’t some scammy tell-all about the latest algorithmic loophole.

This is a practical how-to guide that equips you with knowledge that will help you make a good guess at how the algorithm is going to change over time.

See Full Story: http://ow.ly/wdDXY

Social Media Examiner – How to Use Online Social Media Events to Improve Your Marketing

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January 14, 2014

By Alon Popilskis

Are you providing online opportunities for your fans and customers to come together?

Would you like to make better connections with prospects?

Social media is a powerful tool for organizing and directing community activity.

And the cool part is it’s much easier to pull off than you might think.

In this article you’ll find four different kinds of events you can create on social media to connect you with prospects and help you build your brand.

#1: Schedule Focus Group Sessions Using Google Hangouts

Focus groups and customer feedback sessions are an important part of growing a successful business. In order to grow, you need to make sure that you’re satisfying your existing customers’ needs, as well as identifying opportunities to do more business with them.

You also need to find out what’s currently keeping potential customers from using your product or service. Focus groups help you identify ways to adjust your offering to capture a larger share of the market.

Google+ hangouts are a great way to coordinate customer feedback or focus group sessions with your target audience.

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See Full Article: http://ow.ly/syk85

HubSpot – 10 Social Media Blunders Even the Big Brands Make

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By Carly Stec

November 21, 2013

While we know a bit more about marketing than we do about fashion, we do know enough about which faux pas to avoid.

For example, I’m fairly certain that under no circumstance is it acceptable to leave your house wearing socks and sandals.

While many of you may be nodding in agreement, there is a new breed of faux pas sweeping the social media scene that you may not be so in tune with.

We’ve compiled a list of 10 social media setbacks equivalent to the sock/sandal combo (listed below) that have been committed by several big brands, proving no one is above suspicion (not even us).

While we’ve all misjudged the success of a marketing effort a time or two, the goal is not to dwell on it, but rather learn from our miscalculations and move forward.

10 Social Media Mistakes to Learn From

1) Starting a Tweet With an @ Mention

To avoid looking like a rookie on Twitter, be sure that you are well-versed in the difference between a mention and a reply.

For example, if you start a tweet with @HubSpot, it’ll only be seen by you, HubSpot, and your mutual followers. This is considered a reply. Include a period before a person’s @ handle, though, and all of your followers will see your tweet in their streams. This is a mention.

Replies are commonly used when you want to reach out to someone to address something that may be relevant to them, but of no significance to the rest of your followers. If you use @HubSpot anywhere else in the tweet, you’ve got yourself a mention.

This means that the tweet will appear in your Twitter stream, where all of your followers can see it. While it’s easy to confuse the two, this simple mistake can cost you an opportunity to share your tweet across a wider reach.

With good intentions, our Senior Account Manager, Erica Dube, sent out this tweet expressing her excitement towards our company’s feature on the HubSpot blog:

Tweet

To her dismay, only our mutual followers with HubSpot could share in her celebration, because her tweet was formatted as a reply, rather than a mention. While we applaud Erica’s enthusiasm, we hope that her miscalculation brings to light how easy it is to muffle your voice on Twitter.

To avoid this, we suggest inserting a period before the @ like IKEA did here:

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When replying to customers, IKEA was able to quickly transform a reply to a mention by starting the tweets with a period. This simple technique allowed the business to share their responses and suggestions with all of their followers.

2) Failing to Utilize Circles on Google+

One of the most valuable features Google+ offers is the ability to use Circles to segment your audience. Rather than address your audience as a whole all the time, Circles allow you to speak directly to specific groups when the content is geared for them.

See full article: http://ow.ly/r1RZ2