By Emily Gaudette
May 18th, 2018
If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.
To improve your pitches
The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.
One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.
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May 3, 2014
By Neil Patel
One of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business.
It sounds like a crazy task to try to understand the algorithm, but there are ways. After years of learning, teaching, and watching SEO in action on thousands of different websites, I have developed a process for predicting Google’s algorithm changes.
And no, I don’t have all the answers. I’m not pretending to have some prophetic insight into Google’s next move, and this isn’t some scammy tell-all about the latest algorithmic loophole.
This is a practical how-to guide that equips you with knowledge that will help you make a good guess at how the algorithm is going to change over time.
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