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Posts tagged ‘LinkedIn’

MarketingProfs – How to Write the Most Effective Social Media Posts [Infographic]

 

 

 

By Laura Forer

December 14, 2017

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

The team at the marketing calendar software company compiled that information and sorted it to answer these four questions for six social media platforms:

  1. Which type of message (text, text-plus-link, or image) is most effective?
  2. How many characters per post garner the most engagement?
  3. How many hashtags are most effective?
  4. Are emojis useful, and, if so, how many should be included?

For example, Facebook posts that are text with a link are the most effective type of Facebook post, with images coming in second, and simple text posts coming in third, according to the data in the infographic. That’s not to say text-only posts are ineffective, just that the other types are more effective, on average.

As for character count, posts with 111 characters perform the best on Facebook, on average, followed by posts with 119 characters, and posts with 40 characters. Again, a 40-word post is not ineffective; that length came in third in the analysis, so 40-character posts actually perform quite well, on average.

See Full Story and Infographic: http://ow.ly/ESaX30hgd70

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TechCrunch – LinkedIn rolls out its Career Advice mentoring program to US, UK and India

 

 

 

 

By 

November 15, 2017

LinkedIn, the Microsoft-owned social platform for the working world with some 530 million members, has made a big push in the last couple of years to position itself not just as a place to look for new jobs and network, but as a place for professional development — including services for online learning; steady streams of news and other content to expand your knowledge; and most recently help with building your resume. Today, it’s taking the wraps off the latest product in that effort: users in the US, UK and India will now be able to use LinkedIn to connect with mentors to help coach them on how to steer themselves in their careers, free of charge.

Career Advice, as the new product is called, is the full roll out of an online mentoring service that LinkedIn launched in a limited format this past summer, in San Francisco and Australia. The idea is to connect users with mentors who can help them figure out anything to do with their career, whether it’s ideas on how to find a new job, feedback for why they are not getting ahead or feeling satisfied at work, and maybe even to pivot to a new career altogether.

See Full Story: http://ow.ly/4FY330gBOt1

MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]

 

 

 

By Laura Forer

August 8, 2017

 

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

See Full Story and Infographic: http://ow.ly/fkWo30egtMU

 

MarketingProfs – The 2017 Social Network Image and Video Size Guide [Infographic]

 

 

 

April 28, 2017

By Laura Forer

When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.

When you start to promote on social media, those specs can grow nearly exponentially as suddenly you need images or video for Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Snapchat, and YouTube.

Whether you are a marketer requesting those assets or a designer creating them, having all the specifications and requirements in one place can make your life easier.

See Full Story and Infographic: http://ow.ly/vUMF30bgOzF

MarketingProfs – Demographics of the Top 7 Social Networks [Infographic]

MarketingProfs

 

 

 

March 3, 2017

By Laura Forer

There are 2.8 billion people on social media (that’s 37% of the world’s population!), and knowing who’s doing what on which social platforms can be helpful to your business, according to a handy infographic by Tracx, a social media management platform.

The infographic consolidates user demographics across seven of the largest social networks: Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.

Over 50% of social media users are on only one or two platforms, the infographic points out, so businesses need to figure out the right place to find their audiences.

Facebook is best for reaching Millennials and Gen X, with the latter spending almost seven hours per week on social media, whereas Pinterest use is spread evenly across most age groups, the infographic explains.

And though 53% of Instagram users follow a brand, people referred by a Pinterest link are 10% more likely to make an e-commerce purchase than those referred by other social networks, the infographic claims.

To see who’s on Twitter, why pushing sales on Reddit could backfire, and more info on social media, check out the infographic:

marketing-profs

See Full Story and Infographic: http://ow.ly/AFlD309zlzf