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Posts tagged ‘marketers’

CMSWire – What is the CMO’s Technology Strategy for 2019 and Beyond?


 

 

By

October 12, 2018

According to an August survey, released by Forrester Consulting and Accenture Interactive, CMOs have more technology than they know what to do with, and a simultaneous mandate to drive a sound technology strategy and make their brands more human. It may sound like a paradox, but it’s the reality facing CMOs in 2019. “The opportunity to create emotive and powerful experiences for customers is out there, but only if the CMO collaborator can inspire customer-centric thinking that resonates with a positive brand experience across all lines of business,” researchers at Forrester and Accenture wrote.

But How? “By creating organizational alignment, a customer-obsessed culture, and a technology suite that enables and encourages innovation and real-time change.”

See Full Story: http://ow.ly/iFl530mdkYL

 

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Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw

Content Marketing Institute – Tech Marketers Think Outside the Buyer’s Journey [New Research]

 

 

 

 

By Lisa Murton Beets

March 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey?

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking:

Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.

Hmmm.

More on that in a moment, but first consider that technology marketers are achieving increased content marketing success. Thirty-one percent of technology marketers report that their organization’s overall content marketing approach is extremely or very successful – that’s up seven percentage points from the previous year, when 24% reported high success.

See Full Story: http://ow.ly/KQa130iWZz9

MarketingProfs – The State of Content and Influencer Marketing [Infographic]

 

 

 

April 20, 2017

By Laura Forer

As content and influencer marketing continue to become staples of the marketing repertoire, marketers must continually determine how to best use influencer content for brands.

Marketers lean toward using influencers for “snackable” and visually consumed content, like infographics, animated imagery, and short videos, an infographic by Izea explains.

But working with an influencer involves more than just asking him or her to put out useful content to promote your brand. Influencers must be credible and respected for the content to be effective to their audiences.

See Full Story and Infographic: http://ow.ly/HnFA30b1STu

 

MarketingProfs – Five Ways to Build Your Marketing Team’s Confidence

 

 

 

March 17, 2017

By Thomas Barta & Patrick Barwise

 

Remember when you first learned to ride a bike? Perhaps you had someone who stood behind you, in case you fell—someone who gave you the confidence to try again until you could ride on your own.

To succeed, people need the confidence to take risks. But most people have an inherent fear of failure, and they need leaders to help them believe in themselves.

As a marketing leader, don’t fall into the trap of overestimating your team members’ confidence. Instead, assume there’s lots of space to build more confidence in your team.

As a leader, building the confidence of your marketing tribe is among the most rewarding things you can do—both for yourself and for your company. Based on our experience over many years working with senior marketing teams, we’d like to suggest five confidence-building techniques you might apply.

See Full Story: http://ow.ly/m7Ai30a0nA2