Entrepreneur – Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up
December 5, 2019
Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.
How to remain cash positive is one of the many struggles that haunt start-ups from a very early stage. They spend ample amount of time in segregating the budget for paying salaries, office-leasing fees and ongoing operational costs. Amid all the backbreaking work to keep your venture growing, it’s equally imperative to create awareness about your brand among the target audience.
Marketing is often considered as an expensive affair for early stage startups. Especially for those who calculate and estimate the return on investment before spending a single penny. Are you still scratching your head on how to market your start-up? I would save some time of yours by suggesting you take a plunge towards content marketing. If you choose the right words to describe your brand that can easily resonate to your customers’ problems and requirements, selling your goods and services will reduce the hardship and save money on sales effort involved in the process.
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