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Posts tagged ‘marketing’

Contently – How to Talk to Freelancers About Marketing ROI

 

 

 

By Emily Gaudette

June 12th, 2018

 

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content.

However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment. Or perhaps, most likely, there are so many other things going on that they don’t even think to do it.

Whatever the reason, withholding information from your freelance talent can backfire in numerous ways. For starters, writers who don’t fundamentally understand their client’s mission won’t pitch as well. If they’re not aware of the criteria you’ll use to judge their work, then they won’t be able to edit themselves or anticipate feedback—both crucial freelance skills. And they’ll react disproportionally to small editorial changes because no one has ever bothered to show them the big picture.

Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Because everyone who creates content deserves to know its commercial purpose.

See Full Story: http://ow.ly/Fnso30kv7jM

 

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Contently – Why Every Writer Should Learn Basic SEO Principles

 

 

 

 

By Emily Gaudette

May 18th, 2018

 

If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.

To improve your pitches

The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

See Full Story: http://ow.ly/jU4A30k6Z0O 

Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw

Adweek – AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook

 

 

 

Opinion: Consumers continue to demand more personalized experiences

By

February 20, 2018

AI and Facebook permit brands to empower more effective matches between consumers and products or services
xijian/iStock

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we will see on Facebook.

Facebook has an abundance of data on its users that, when mined intelligently, can uncover hidden patterns. Such information—when implemented properly into content creation, marketing strategy or advertising targeting—creates a truly unique lifestyle experience. It gives users the most efficient information and access to knowledge, tailored and customized in a way that has never been done before.

See Full Story: http://ow.ly/X4q030iw2Bi

 

MarketingProfs – Nine Ways to Motivate Your Remote Team [Infographic]

 

 

 

by Laura Forer

January 23, 2018

Working remotely comes with many benefits, but having team members dispersed in various locations also brings unique challenges. Keeping team members motivated and engaged can be tricky. And when you don’t see your colleagues on a daily basis, it can be easy to miss the signs that people are feeling burnout or boredom.

Today’s infographic, created by small business funder The Business Backer, offers nine ways to keep a remote team engaged and motivated. For example, remote teams often miss the social aspects of being in an office, so the infographic suggests including time in a weekly team meeting for everyone to share not just one recent business success but also something going on in their personal lives.

 

 

 

 

 

 

 

See full story and infographic: http://ow.ly/GYsx30hYSS9