By Emily Gaudette
June 12th, 2018
Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content.
However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment. Or perhaps, most likely, there are so many other things going on that they don’t even think to do it.
Whatever the reason, withholding information from your freelance talent can backfire in numerous ways. For starters, writers who don’t fundamentally understand their client’s mission won’t pitch as well. If they’re not aware of the criteria you’ll use to judge their work, then they won’t be able to edit themselves or anticipate feedback—both crucial freelance skills. And they’ll react disproportionally to small editorial changes because no one has ever bothered to show them the big picture.
Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Because everyone who creates content deserves to know its commercial purpose.
See Full Story: http://ow.ly/Fnso30kv7jM
By Emily Gaudette
May 18th, 2018
If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.
To improve your pitches
The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.
One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.
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by Laura Forer
January 23, 2018
Working remotely comes with many benefits, but having team members dispersed in various locations also brings unique challenges. Keeping team members motivated and engaged can be tricky. And when you don’t see your colleagues on a daily basis, it can be easy to miss the signs that people are feeling burnout or boredom.
Today’s infographic, created by small business funder The Business Backer, offers nine ways to keep a remote team engaged and motivated. For example, remote teams often miss the social aspects of being in an office, so the infographic suggests including time in a weekly team meeting for everyone to share not just one recent business success but also something going on in their personal lives.
See full story and infographic: http://ow.ly/GYsx30hYSS9