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Posts tagged ‘pinterest’

MarketingProfs – Trends in Social Media Marketing: B2B vs. B2C [Infographic]




By Laura Forer

August 8, 2017


There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.

For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a preferred social media marketing channel for B2B marketers as well.

Those trends, along with stats, are highlighted in an infographic by marketing technology company Grazitti, based on the Social Media Examiner’s 2017 Social Media Marketing Industry Report.

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MarketingProfs – The 2017 Social Network Image and Video Size Guide [Infographic]




April 28, 2017

By Laura Forer

When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.

When you start to promote on social media, those specs can grow nearly exponentially as suddenly you need images or video for Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Snapchat, and YouTube.

Whether you are a marketer requesting those assets or a designer creating them, having all the specifications and requirements in one place can make your life easier.

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MarketingProfs – Demographics of the Top 7 Social Networks [Infographic]





March 3, 2017

By Laura Forer

There are 2.8 billion people on social media (that’s 37% of the world’s population!), and knowing who’s doing what on which social platforms can be helpful to your business, according to a handy infographic by Tracx, a social media management platform.

The infographic consolidates user demographics across seven of the largest social networks: Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.

Over 50% of social media users are on only one or two platforms, the infographic points out, so businesses need to figure out the right place to find their audiences.

Facebook is best for reaching Millennials and Gen X, with the latter spending almost seven hours per week on social media, whereas Pinterest use is spread evenly across most age groups, the infographic explains.

And though 53% of Instagram users follow a brand, people referred by a Pinterest link are 10% more likely to make an e-commerce purchase than those referred by other social networks, the infographic claims.

To see who’s on Twitter, why pushing sales on Reddit could backfire, and more info on social media, check out the infographic:


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HubSpot – 10 Social Media Blunders Even the Big Brands Make


By Carly Stec

November 21, 2013

While we know a bit more about marketing than we do about fashion, we do know enough about which faux pas to avoid.

For example, I’m fairly certain that under no circumstance is it acceptable to leave your house wearing socks and sandals.

While many of you may be nodding in agreement, there is a new breed of faux pas sweeping the social media scene that you may not be so in tune with.

We’ve compiled a list of 10 social media setbacks equivalent to the sock/sandal combo (listed below) that have been committed by several big brands, proving no one is above suspicion (not even us).

While we’ve all misjudged the success of a marketing effort a time or two, the goal is not to dwell on it, but rather learn from our miscalculations and move forward.

10 Social Media Mistakes to Learn From

1) Starting a Tweet With an @ Mention

To avoid looking like a rookie on Twitter, be sure that you are well-versed in the difference between a mention and a reply.

For example, if you start a tweet with @HubSpot, it’ll only be seen by you, HubSpot, and your mutual followers. This is considered a reply. Include a period before a person’s @ handle, though, and all of your followers will see your tweet in their streams. This is a mention.

Replies are commonly used when you want to reach out to someone to address something that may be relevant to them, but of no significance to the rest of your followers. If you use @HubSpot anywhere else in the tweet, you’ve got yourself a mention.

This means that the tweet will appear in your Twitter stream, where all of your followers can see it. While it’s easy to confuse the two, this simple mistake can cost you an opportunity to share your tweet across a wider reach.

With good intentions, our Senior Account Manager, Erica Dube, sent out this tweet expressing her excitement towards our company’s feature on the HubSpot blog:


To her dismay, only our mutual followers with HubSpot could share in her celebration, because her tweet was formatted as a reply, rather than a mention. While we applaud Erica’s enthusiasm, we hope that her miscalculation brings to light how easy it is to muffle your voice on Twitter.

To avoid this, we suggest inserting a period before the @ like IKEA did here:


When replying to customers, IKEA was able to quickly transform a reply to a mention by starting the tweets with a period. This simple technique allowed the business to share their responses and suggestions with all of their followers.

2) Failing to Utilize Circles on Google+

One of the most valuable features Google+ offers is the ability to use Circles to segment your audience. Rather than address your audience as a whole all the time, Circles allow you to speak directly to specific groups when the content is geared for them.

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Social Media Examiner – How to Run a Successful Social Media Sweepstakes

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November 5, 2013

By Adeel Vanthaliwala


Are you planning to run a social media sweepstakes to make your business stand out this holiday season?

Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?

Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.

Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.

In this article, you’ll learn the five steps of running a successful social media sweepstakes: