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Posts tagged ‘SEO’

Contently – Why Every Writer Should Learn Basic SEO Principles

 

 

 

 

By Emily Gaudette

May 18th, 2018

 

If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.

To improve your pitches

The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

See Full Story: http://ow.ly/jU4A30k6Z0O 

Forbes – Be The Good Friend: Create Content That Makes Readers Like And Trust You

 

 

 

By Young-Sae Song

March 5, 2018

It may not always seem like it, but content marketing is more relevant today than ever before, especially for B2B marketers. In fact, it is taking off across industries.

That doesn’t necessarily mean the quality of content is improving along with it. Too many companies take the wrong approach and consider their content simply a means to get more leads that they hope will one day turn into sales. In reality, content needs to engage and inform, educate and entertain. If it does that, you will have plenty of loyal content consumers who will think of your company’s products and services when they need them. And they’ll think of you as a friend.

See Full Story: http://ow.ly/UKjD30iN588

MarketingProfs – Five Common SEO Mistakes That Content Marketers Make

 

 

 

By Brian Lang

February 7, 2018

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche.

However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketers make when creating and promoting blog articles.

1. Optimizing Everything for Keywords

Trying to optimize any and all content for search engine rankings is one big mistakes that marketers make with blogging. Some SEO enthusiasts might be surprised to learn that not all successful blogs are so highly focused on SEO.

See Full Story: http://ow.ly/htQq30ii4UY

Forbes – Which Is More Important: On-site Content Or Off-site Content?

 

 

 

July 17, 2017

By Jayson DeMers

SEO and content marketing are full of hard-to-answer questions. The depth of Google’s search ranking algorithm is vast, making it impossible to predict exactly how one change might affect a page’s ranking, and environmental factors, like the presence of competition or how your traffic behaves, could bear a substantial impact on your performance.

Still, I’d like to examine a question that will likely divide the SEO community, since both potential answers seem feasible. Which is more important for an SEO/content marketing campaign: on-site content or off-site content?

See Full Story: http://ow.ly/Lp2i30dHFbN

MarketingProfs – Which Marketing Channel Gives You the Most Bang for Your Click?

MarketingProfs

May 8, 2014

by Veronica Jarski

Best-Marketing-Channel-Infographic-peekConsider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?

The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.

The channel that drives the most visitors is organic search. “Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels,” states Conductor.

Visitors are different from customers, however. So, which marketing channel results in the most customers?

For B2Bs, social (14%) and search (14%) are the most effective at lead generation. For e-commerce and B2Cs, organic search (18%) is.

To find out more about which of those leads are qualified, how many customers return, and more, check out the following infographic:http://ow.ly/wjEBO