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Posts tagged ‘Social Media Marketing’

MarketingProfs – Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

 

 

 

By Sandra Gudat
January 14, 2019

Your company probably has a social media presence. But if you’re not incorporating social media into your customer marketing strategy, you could be missing out.

After all, you’ve spent valuable time and money building your customer base, and you’ve also worked to amass a growing community of followers on your social media channels. But have you integrated those efforts in an effort to expand your customer base, keep current customers engaged, and increase profits?

Take the following three steps to help you make sure you do.

1. Develop a social media marketing plan

Without a plan, your social activity runs the risk of turning off customers instead of turning them in, derailing corporate objectives, and tarnishing your company’s reputation.

So, no matter where you are in the social moment, take time now to evaluate (or create) your strategy, keeping the following in mind:

Check your goals. Social efforts must support corporate and marketing goals, from big-picture aims (building brand awareness, boosting revenue) to short-term targets (generating event attendance, maximizing offer response).

See full story: http://ow.ly/QMCl30njowB

MarketingProfs – New and Exciting Ways Brands Are Using AI on Social Media

 

 

 

By Paul Herman
November 26, 2018

Artificial intelligence (AI) may not take down the human race like it does in the movies, but it is primed to change the world as we know it. The true impact of AI has yet to be felt, but it’s no longer just movie magic… it’s reality.

There are real implications and benefits to its use, and marketing will be one of the many disciplines affected the most: 47% of companies agree that those who don’t invest in AI are at risk of being pushed out by competitors, according to Forbes Insights.

For Marketing, this evolving technology will open doors for automating processes and delivering more personalized experiences across platforms—including ones we haven’t even dreamed of yet.

Fully 60% of enterprise marketers said they plan to use AI in their content marketing this year, and 32% said marketing technologies must integrate AI into their workflow, according to a recent report from martech company BrightEdge. They voiced that AI would help them gain a better understanding of their customers, increase productivity and save time, and create better performing content.

See full story: http://ow.ly/GRl330mMdd7

Content Marketing Institute – How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

 

 

 

 

By Jodi Harris

November 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year.

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger? Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.

See Full Story: http://ow.ly/Wl4B30myU99

 

Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw

Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead

 

 

 

By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

See Full Story: http://ow.ly/eNWz30ipd8h