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Posts tagged ‘social media’

Adweek – 3 Tips for Creating Original Social Content Your Audience Loves

September 20, 2017

 

Opinion: The nature of social media puts a lot of pressure on businesses to constantly create content

Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you’re one of these brands, then it’s time to make a change.

What does your content-creation process look like? For some, the process involves sitting in front of a computer screen, fingers on the keyboard, waiting for inspiration for an article that will be published later that day. Others take a more meticulous approach and spend time brainstorming and creating content calendars weeks or months in advance.

Some content writers are spontaneous, while others are very disciplined. Unfortunately, most brands have content writers and social media marketers who also happen to be unoriginal. The content they create and share may technically be original in the sense that the exact combination of words and sentences can’t be found elsewhere, but it tends to be regurgitated from other sources. The result is a social media presence that lacks creativity and fails to engage the audience.

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Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

 

 

 

By Alfred Lua

September 6, 2017

 

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

See Full Story: http://ow.ly/NCVl30eXK4N

Forbes – 7 Tech Trends That Will Shake Up Content Marketing in 2018

 

 

 

By John Hall

August 22, 2017

Tech is changing everything. I know, you’ve heard this refrain on loop for the past decade. But rapid advances in technology are revolutionizing just about every area of our lives and work, including content marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content.

Ten years ago, we weren’t glued to our smartphones, and a lot of us read the news in actual newspapers instead of apps. Now, we use our smartphones to run businesses, stay ahead of what’s going on in the world, and indulge in our daily dose of entertainment.

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Entrepreneur – 6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

 

 

 

By SAM OH

August 17, 2017

Content marketing campaigns have many names, but only one goal: company growth.

If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It’s a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.

Grow your content marketing.

If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.

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Buffer – 5 Exciting Social Media and Marketing Trends to Know in 2017

 

 

 

By Brian Peters

August 10, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

See Full Story: http://ow.ly/jlTs30ejFnQ