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Posts tagged ‘social media’

Hacker Noon – Tech CEOs, founders, and VCs react to 280 characters on Twitter

 

 

 

Andreas Sandre

November 16, 2017

 

Yesterday on LinkedIn, Jeff Weiner, the company’s CEO, commented on the new 280 character format on Twitter.

“May not be fun to parse & read tweets at that length but must admit it’s a lot easier to write,” Weiner wrote on LinkedIn after posting his first 280 character tweet.

I thought it was interesting to see a tech CEO commenting on Twitter’s new format. And I asked myself: what are other Silicon Valley and tech industry leaders saying about Twitter’s most-talked-about evolution?

So, I decided to dig a little bit deeper.

See Full Story: http://ow.ly/HECJ30gDuaY

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TechCrunch – LinkedIn rolls out its Career Advice mentoring program to US, UK and India

 

 

 

 

By 

November 15, 2017

LinkedIn, the Microsoft-owned social platform for the working world with some 530 million members, has made a big push in the last couple of years to position itself not just as a place to look for new jobs and network, but as a place for professional development — including services for online learning; steady streams of news and other content to expand your knowledge; and most recently help with building your resume. Today, it’s taking the wraps off the latest product in that effort: users in the US, UK and India will now be able to use LinkedIn to connect with mentors to help coach them on how to steer themselves in their careers, free of charge.

Career Advice, as the new product is called, is the full roll out of an online mentoring service that LinkedIn launched in a limited format this past summer, in San Francisco and Australia. The idea is to connect users with mentors who can help them figure out anything to do with their career, whether it’s ideas on how to find a new job, feedback for why they are not getting ahead or feeling satisfied at work, and maybe even to pivot to a new career altogether.

See Full Story: http://ow.ly/4FY330gBOt1

Adweek – 3 Tips for Creating Original Social Content Your Audience Loves

September 20, 2017

 

Opinion: The nature of social media puts a lot of pressure on businesses to constantly create content

Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you’re one of these brands, then it’s time to make a change.

What does your content-creation process look like? For some, the process involves sitting in front of a computer screen, fingers on the keyboard, waiting for inspiration for an article that will be published later that day. Others take a more meticulous approach and spend time brainstorming and creating content calendars weeks or months in advance.

Some content writers are spontaneous, while others are very disciplined. Unfortunately, most brands have content writers and social media marketers who also happen to be unoriginal. The content they create and share may technically be original in the sense that the exact combination of words and sentences can’t be found elsewhere, but it tends to be regurgitated from other sources. The result is a social media presence that lacks creativity and fails to engage the audience.

See Full Story: http://ow.ly/eMnO30fhGDl

 

Buffer – 19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

 

 

 

By Alfred Lua

September 6, 2017

 

Creating social media content takes time. And creating great social media content takes even more time.

You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform.

For example, you might create:

How do you find the time to create so many pieces of social media content?

Well, here’s some good news… with the right tools, you can save a bunch of time and create epic pieces of content in minutes.

We’d love to help you get the most out of every minute you spend creating social media content. Here are 19 social media content tools you can use to quickly create images, infographics, stories, videos, and more.

See Full Story: http://ow.ly/NCVl30eXK4N

Forbes – 7 Tech Trends That Will Shake Up Content Marketing in 2018

 

 

 

By John Hall

August 22, 2017

Tech is changing everything. I know, you’ve heard this refrain on loop for the past decade. But rapid advances in technology are revolutionizing just about every area of our lives and work, including content marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content.

Ten years ago, we weren’t glued to our smartphones, and a lot of us read the news in actual newspapers instead of apps. Now, we use our smartphones to run businesses, stay ahead of what’s going on in the world, and indulge in our daily dose of entertainment.

See Full Story: http://ow.ly/72Hi30eBts0