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Posts tagged ‘social media’

Buffer – What the GDPR Means to Social Media Marketers

 

 

By Alfred Lua

May 8, 2018

Up to €20 million…

or four percent of your total worldwide annual turnover of the previous financial year, whichever higher.

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.

Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.

In this post, I’ll share some benefits of the GDPR for your business and your customers. I’ll also cover several key things to note for social media marketing.

See full article: http://ow.ly/9Stw30jTQRw

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MarketingProfs – Five Reasons People Are Wired for Visual Marketing [Infographic]

 

 

 

By Laura Forer

February 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content.

People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

The team at PR and content marketing partner for brands iScribblers produced the graphic, which explores five reasons visual content resonates with people more than written content does.

It also explains that the rise of social media has contributed to this phenomenon. For example…

  • Facebook continues to modify its News Feed algorithm to include larger and more prominently displayed images and videos, according to The New York Times.
  • More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters.
  • Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, says HubSpot.

See full story and infographic: http://ow.ly/kJUY30iDsMd

Forbes – How To Give Your Business A Social Media Makeover For The Year Ahead

 

 

 

By Adrian Fisher

February 13, 2018

Today, having a social media presence is as important as having an informative website. Many companies have increased customer engagement and even generated new leads by regularly posting engaging and educational content across their social media platforms. However, it can take a lot of time and creativity to maintain several engaging social media platforms at once. So how can you improve your company’s social media presence?

No matter which platform you use, the No. 1 tip to remember for maintaining a social media presence for your business is to be consistent. For example, if you usually post pictures on Instagram three times a week, don’t suddenly drop off the map or starting posting twice a day.

If your social media presence has been inconsistent recently or has just fallen off your radar altogether, here are five tips to refresh your company’s social media for the new year.

See Full Story: http://ow.ly/eNWz30ipd8h

Content Marketing Institute – 4 Unconventional Ways to Promote Blog Content on Social Media

 

 

 

 

By David Zheng

February 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Let’s jump right in.

See Full Story: http://ow.ly/pZu930idDRL

MarketingProfs – How to Create Engaging Social Media Campaigns That Get Attention

 

 

 

By Ben Sailer

January 9, 2018

Getting people’s attention on social media is more difficult than ever.

Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy.

Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.

Follow along and we’ll cover how to write killer social media campaigns from start to finish. You’ll learn…

Let’s get started.

See Full Story: http://ow.ly/r8nm30hHNOf