September 20, 2017
Opinion: The nature of social media puts a lot of pressure on businesses to constantly create content
Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you’re one of these brands, then it’s time to make a change.
What does your content-creation process look like? For some, the process involves sitting in front of a computer screen, fingers on the keyboard, waiting for inspiration for an article that will be published later that day. Others take a more meticulous approach and spend time brainstorming and creating content calendars weeks or months in advance.
Some content writers are spontaneous, while others are very disciplined. Unfortunately, most brands have content writers and social media marketers who also happen to be unoriginal. The content they create and share may technically be original in the sense that the exact combination of words and sentences can’t be found elsewhere, but it tends to be regurgitated from other sources. The result is a social media presence that lacks creativity and fails to engage the audience.
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