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Posts tagged ‘Writing’

Contently – How to Talk to Freelancers About Marketing ROI

 

 

 

By Emily Gaudette

June 12th, 2018

 

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content.

However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment. Or perhaps, most likely, there are so many other things going on that they don’t even think to do it.

Whatever the reason, withholding information from your freelance talent can backfire in numerous ways. For starters, writers who don’t fundamentally understand their client’s mission won’t pitch as well. If they’re not aware of the criteria you’ll use to judge their work, then they won’t be able to edit themselves or anticipate feedback—both crucial freelance skills. And they’ll react disproportionally to small editorial changes because no one has ever bothered to show them the big picture.

Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. Because everyone who creates content deserves to know its commercial purpose.

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Contently – Why Every Writer Should Learn Basic SEO Principles

 

 

 

 

By Emily Gaudette

May 18th, 2018

 

If you’re publishing anything online, figuring out what Google wants will only help your craft. Despite how daunting it can feel, here are four reasons to teach yourself some basic SEO.

To improve your pitches

The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. These do much more for a writer than generate clicks. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

See Full Story: http://ow.ly/jU4A30k6Z0O 

MarketingProfs – Seeking Inspiration: Four Steps to Being Creative on a Deadline

 

 

 

by Darrin Brege

December 6, 2017

It’s a battle as old as time. You’ve been assigned to an important project with a tight deadline, but your inspiration’s running dry. The clock is the ultimate enemy, bringing a new bout of anxiety with every passing minute, yet you’re not sure where to begin.

How can you possibly be creative when the pressure is mounting?

In even the most free-spirited of offices (like those with table tennis and ice cream machines), sometimes creativity has a deadline: It’s the nature of the work.

Though it seems impossible, working around time, budget, vision, and technology restrictions is doable.

So finish your cone and put down the paddles, and check out these four tips to help your creativity shine while on deadline.

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MarketingProfs – The Modern Press Release: Two Don’ts and Three Do’s

 

 

 

July 27, 2017

By Jay Hickman

We start with a paean to the humble press release.

The first press release was issued in 1906 by the Pennsylvania Railroad, under the direction of public relations expert Ivy Lee, to provide media with an on-the-ground account of facts about the 1906 Atlantic City train wreck. Since then, it has become a staple in marketing promotion, public affairs, and politics.

As we arrive at the 111th anniversary of the press release, it seems appropriate to examine this marketing tool and its optimal uses.

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Writtent.com – 25 Secrets of Great Copywriting from Classic Literary Masters

Writtent.com

By Tatiana Liubarets

August 26, 2013

Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research. While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.

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As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. Achieving greatness requires developing authentic brand personality, and writing content that people actually want to read. Truly outstanding creative types know that inspiration can come from unusual places. Turns out, classic literary giants who lived and wrote long before the digital age actually knew a great deal about great copywriting for the web. From Aristotle to Baudelaire, we’ve curated 25 amazing quotations which serve as copywriting tips for today…

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